concepts of strategy (I) Flashcards

1
Q

define strategy

A
  • unifying theme
  • gives direction to the actions/decisions of an individual or organization
  • METHOD OF ACTION DESIGNED TO ACHIEVE A GOAL/ EFFECT.
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2
Q

elements in succesful strategies

A
  1. clear, consistent and long-term goals
  2. profound understanding of competitive environment
  3. objective appraisal of resources
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3
Q

describe the strategic fit

A
  • defined by the consistency of a firms strategy:
  1. external environment (EE)
  2. internal environment (IE)
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4
Q

why do some companies fail

A
  • lack of consistency in EE and IE
  • struggle to align strategies to internal resources and capabilities
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5
Q

what defines effective startegies

A
  • functional startegies + individual decisions align with one another
  • KNOWN AS: ACTIVITY SYSTEM
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6
Q

describe the SWOT analysis

A

internal environment:
1.strenghs–>
2. weaknesses
external environment:
3. opportunities
4. threats

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7
Q

difference between strategy and tactic

A
  • strategy–> overall plan of using resources to establish a favourable position.
  • tactic–> scheme for a specific action
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8
Q

difference between military strategy and buisnes startegy

A

M–> defeat enemies
B–> coexist with rivals

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9
Q

The transition of corporate planning to strategic planning

A
  • past–> focus on how competitive environment determined profit
    -> present–> industrial organization of economics to analyze profits.
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10
Q

define the resource-based view of the firm

A
  • shift in the way of thinking about strategy
  • based on identifying how they are different to their competitors + how to exploit these differences.
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11
Q

how do we define strategy TODAY

A
  • as the environment becomes more turbulent–> the more must strategy embrace flexibility and responsiveness.
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12
Q

why do firms need strategy:

A
  • assists in effective management for organizations.
    why?
    1. enhances decision making quality
    2. facilitates coordination
    3. focusing on long-term goals
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13
Q

ways in which strategy improves decision making

A
  • acting as a heuristic–> reducing search for solutions to a problem
  • integration of knowledge from different individuals
  • facilitates use of analytical tools
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14
Q

4 statements through which companies communicate strategies

A
  • mission statement
  • statement of principles/ values
  • vision statement
  • strategy statement
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15
Q

describing strategy

A
  • establishing objectives for the future and determining how it will be achieved
  • overall mission, what it seeks to become, and how it meets performance targets.
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16
Q

different types of strategy

A
  1. intended–> outcome of negotiation, compromise
  2. realized–> actual strategy
  3. emergent strategy–> decisions that emerge from the processes in which individual managers interpret strategy
17
Q

the role of analysis in strategy formulation

A
  • provide organisational framework
  • improve flexibility as managers
18
Q

how to apply strategy analysis

A
  • identify current strategy
  • analyze performance
  • diagnose performance
  • industry analysis
  • analysing resources and capabilities
  • formulate strategy
  • implement strategy
19
Q

corporate vs business startegy

A

C–> industry attractiveness
B–> competitive advantage

20
Q

how to apply strategy analysis to not-for profits

A
  • identify goals and performance indicators
  • competition–> market for funding
21
Q

describe strategy analysis

A
  • determination of goals
  • industry analysis
  • analysis of resources and capabilities
  • strategy implementation
22
Q

describe the contingency theory

A
  • effectiveness depends on internal and external factors such as
  • market conditions
  • competition
  • organizational resources