concepts of strategy (I) Flashcards
1
Q
define strategy
A
- unifying theme
- gives direction to the actions/decisions of an individual or organization
- METHOD OF ACTION DESIGNED TO ACHIEVE A GOAL/ EFFECT.
2
Q
elements in succesful strategies
A
- clear, consistent and long-term goals
- profound understanding of competitive environment
- objective appraisal of resources
3
Q
describe the strategic fit
A
- defined by the consistency of a firms strategy:
- external environment (EE)
- internal environment (IE)
4
Q
why do some companies fail
A
- lack of consistency in EE and IE
- struggle to align strategies to internal resources and capabilities
5
Q
what defines effective startegies
A
- functional startegies + individual decisions align with one another
- KNOWN AS: ACTIVITY SYSTEM
6
Q
describe the SWOT analysis
A
internal environment:
1.strenghs–>
2. weaknesses
external environment:
3. opportunities
4. threats
7
Q
difference between strategy and tactic
A
- strategy–> overall plan of using resources to establish a favourable position.
- tactic–> scheme for a specific action
8
Q
difference between military strategy and buisnes startegy
A
M–> defeat enemies
B–> coexist with rivals
9
Q
The transition of corporate planning to strategic planning
A
- past–> focus on how competitive environment determined profit
-> present–> industrial organization of economics to analyze profits.
10
Q
define the resource-based view of the firm
A
- shift in the way of thinking about strategy
- based on identifying how they are different to their competitors + how to exploit these differences.
11
Q
how do we define strategy TODAY
A
- as the environment becomes more turbulent–> the more must strategy embrace flexibility and responsiveness.
12
Q
why do firms need strategy:
A
- assists in effective management for organizations.
why?
1. enhances decision making quality
2. facilitates coordination
3. focusing on long-term goals
13
Q
ways in which strategy improves decision making
A
- acting as a heuristic–> reducing search for solutions to a problem
- integration of knowledge from different individuals
- facilitates use of analytical tools
14
Q
4 statements through which companies communicate strategies
A
- mission statement
- statement of principles/ values
- vision statement
- strategy statement
15
Q
describing strategy
A
- establishing objectives for the future and determining how it will be achieved
- overall mission, what it seeks to become, and how it meets performance targets.