Exam 3 - Ch 11

Question 1

List some common locations for interventions

Answer 1

• consumer marketplace – anywhere consumers purchase food items
• communities – organized programs like WIC, meals on wheels that target specific population groups to encourage healthy behavior
• health settings – clinical settings like physicians offices, health maintenance organizations, hospitals, public health clinics, nursing homes, assisted living facilities
• worksites – corporate wellness programs
• schools

Question 2

Understand and identify needs assessment categories

Answer 2

• comprehensive data collection of a target population that helps you to know your audience (4 categories)
• category 1 Health Needs – explore disease prevalence, mortality rates, disability issues, physical symptoms
• Category 2 Educational needs – includes evaluation of knowledge, attitudes, motivational level, self-efficacy, and skill of the target population
• Category 3 Resource Needs – factors that enhance or hinder adoption of new food behaviors. Evaluation of food availability, income, lifestyle factors, food prices, transportation, cooking facilities, social support.
• Category 4 Developmental Needs - Considers the intellectual, social, emotional, and physical development of the target audience

Question 3

List the variety of methods you could utilize to collect data for your needs assessment

Answer 3

• Review published data
• Use facility records
• Interviews with target audience
• Interviews with key informants
• Nutrition assessments
• Qualitative research
• Quantitative research
• Survey

Question 4

Define qualitative research, and quantitative, what is the difference?

Answer 4

• Qualitative Research: collection of non-numerical, unstructured information such as interview transcripts, emails, notes, focus groups, videos
• Quantitative Research: analyzes and collects numerical data that can be measured for statistical significance and include surveys, experiments, census data

Question 5

Define goals and objectives

Answer 5

• Goals: Referred to as broadly stated learner outcomes, Reflect the overall intent of intervention and include “Who” and “What,” Express the long range purpose and are more general than Objectives
• Objectives: Referred to as broadly stated learner outcomes, Reflect the overall intent of intervention and include “Who” and “What,” Express the long range purpose and are more general than Objectives

Question 6

What are the 3 types of objectives?

Answer 6

1) Cognitive (Head) - thinking, knowing, understanding, and comprehending
2) Affective (Heart) - Emphasizes how a learner feels or values a particular entity
3) Psychomotor (Hands) - Involves action, control, and movement of the body to develop skills

Question 7

What are the four P’s of the marketing mix?

Answer 7

• Product
• Price: Refers to perceived costs of obtaining the social marketing product
• Place: distribution channels in which customers are able to obtain the product
• Promotion: Focuses on strategies to convey the message to persuade the target audience