Economy (1945-75) Flashcards
5
Describe evidence for post-war prosperity (1945-60)
- GDP in 1960 3x 1940 level
- Per capita income at $1450, twice as high as GB
- Urban Americans consumed 3k calories a day, twice that of Western Europe
- Home ownership expanded from 55% (1950) to 62% (1960)
- Federal Government spending in 1948 at $36.5bn, far exceeding pre-war level of $9.4bn
3
Describe evidence against post-war prosperity (1945-60)
- Acute poverty in South where rented accomodation was more common
- 1947, 33% US homes lacked running water
- Federal spending stimulated by Korean War involvement and Cold War armaments
7
List the causes of the age of affluence
- WW2
- Consumerism
- Cold War
- Presidential policies
- Investment in science and technology
- Housing construction
- baby boom
3
Describe how WW2 caused the age of affluence
- Stimulated industries such as electronics, aircraft, chemicals, food processing, etc
- Full and well-paid employment
- Compared with rationing, destructive bombing and debt issues in Europe and Japan
3
Describe the causes of consumerism
- by 1953, avg families annual income stood at $4k
- Diposable income had grown by 17% from 1945-53
- Advertising industry
6
Describe evidence of consumerism in the age of affuence
- Rise in consumption of goods
- Car industry
- Labour-saving devices
- By 1960, 87% Americans owned at least one TV
- American Express (payment card specialists) founded 1958
- rise in consumer credit debt
2
Describe the advertising industry in the age of affluence
- Advertised household appliances
- size of advertising industry grew from $6bn in 1950 to $13bn by 1963
3
Describe the rise in consumption of goods in the age of affluence
- Early 1950s, US consumed 33% of all global goods and controlled 66% of total global productive capacity
- e.g. 2bn hot dogs consumed in 1960
- Consumer credit debt rose from $9bn (1946) to $56bn (1960) due to hire purchase agreements
5
Describe the growth of the car industry in the age of affluence
- Sales rose from 69.5k in 1945 to 6.7m in 1950
- 75% owned car by 1960
- Industry dominated by Ford, General Motors and Chrystler
- number of 2-car families doubled between 1951 and 1958
- by 1958, more cars in LA than whole of Asia
- 1961, 350 different models for sale
3
Describe labour saving devices
- 1939-48, spending on housheold appliances rose 500%
- By 1951, 90% of US families had a fridge and 75% had washing machines and telephones
- Enabled greater female employment which grew for married women from 36% (1940) to 60% (1960)
1
Describe limits to consumerism in the age of affluence
- Boom caused many to avoid consumption in anticipation of another depression/panic, which never happened
4
Describe how the Cold War caused the age of affluence
- Bretton Woods Conference 1944 and Marshall Aid 1948 rebuilt European trade
- Korean War spending reached $30bn annually by 1953, equivalent to 14% of GDP
- By 1968, annual spending in Vietnam was $77.4bn
- Caused growth in high-tech undustries e.g. Boeing
5
Describe how Presidential policies caused the age of affluence
Note: much of this is indicative of examples
- GI Bill of Rights 1944
- Truman’s Fair Deal - raised minimum wage, house building, expansion of social security
- Ike - Interstate Highway
- JFK - Public Works Act, Manpower Development and Training Act, Telstra Act
- LBJ - ‘War on Poverty’ spending brought many out of poverty and into consumerist domain
3
Describe the GI Bill of Rights (1944)
- Provided free training and higher education to veterans
- Also allowed low interest rates for housing mortgages and business loans
- Led to construction boom
5
Describe investment in science and technology in the age of affluence
- Boom in chemical and plastics industry
- Inventions such as solid-state resistor accelerated computer development
- 1951, Stanford Industrial Park opened (now known as Silicon Valley)
- Eisenhower used federal aid to fund subjects important to Cold War struggle (e.g. science or maths) which helped related industries
- JFK increased NASA spending to get a ‘man on the moon’ which stimulated high-productivty growth