E2: 6 - Negotiations (& some 8) Flashcards
negotiation
discussion b/w 2+ w/ aim of resolving divergent interests
characteristics common to negotiations (4)
- 2+ parties
- conflict of interest
- parties negotiate bc they think they can get a better deal than by conceding
- parties prefer to search for agreement numerous ways
“major sins” (4)
- leaving $ on the table; lose-lose situation
- settling for too little; winner’s curse
- walking away from the table
- settling for terms worse than alt.; agreement bias
target point
what you want to achieve
resistance/reservation/indifference point
lowest outcome you would accept
aspiration range
area b/w target and resistance point
if aspiration ranges of negotiators overlaps, ________ can be made
compromise
bargaining zone (3)
target point, resistance/res point, and aspiration range
BATNA
best alternative to negotiated agreement
should equal reservation point
fixed pie perceptions
assuming your interests and the other party’s interests are opposed; 80% negotiators have this perception
prevalent in individualist culture (ex. US) and made worse in high time-pressure situations
distributive bargaining perception***
goals of one party are fundamental but in conflict to another party
resources are fixed and limited (fixed pie)
goal= maximizing share of resources
keys to effective distributive bargaining (3)**
- discover other party’s res point
- push for settlement near opponent’s resistance point
- get the other party to reduce their resistance point
strategies (4)
- know your BATNA and try to know your opponents
- set high aspirations
- make the first offer
- counteroffer immediately
agreements are more favorable when seller makes _____ _____, but consider opponent’s BATNA
first offer
framing
how you describe things in terms of wins/losses
ex. Ground Beef 80% Lean vs 20% Fat