1a,b - What is OB; Research Methods Flashcards
organizational behavior
field of study dedicated to understanding and improving human behavior in organizations
resource value
a product/service should be..
1. rare
2. inimitable
- history/culture
- numerous small decisions
- socially complex resources
rule of 1/8
1/2 of companies believe there is a connection b/w OB practice and profit..
1/2 of companies of that half implement a comprehensive approach..
and 1/2 of that half persist long enough to see profit
= 1/8 of companies successfully use OB practices
methods of knowing (4), how do we know things?
experience
intuition (seems obvious)
authority (respected source)
science (studies replicate it)
scientific method
theory ->
hypothesis ->
data ->
verification ->
phase I: develop a theory
theory- collection of assertions that specify how/why/when variables are related
we build theories through introspection/observation/in-depth interviews
phase II: create hypothesis
take a theory and express it in specific predictions that can be tested w/ data
phase III: collect data
takes hypotheses and finds ways of measuring the variables in them
reliability
degree to which measure is free from random error
sources of random error (4)
interviews- unusual circumstances
tests- poorly worded questions
surveys- judgement, mood
references- mood of reference-giver
reliability is increased by (3)
repetition in items- asking same type of questions multiple times and correlate answers
repetition in times- giving the same test multiple times and correlate scores/answers
repetition in raters- interview applicants w/ multiple interviewers and correlate scores
validity
extent to which a measure assesses what it is meant to assess
measures assessing validity:
content validity
not statistically derived
relies on expert judgement
measures in assessing validity:
predictive validity
send the survey to participants ->
correlate it with performance several months later
hypothesis testing
once variables are measured in reliable and valid manner, tested using statistics like correlation