Decision-Making Flashcards
1
Q
judgement and decision-making
A
Combines cognitive psychology, social psychology, and behavioural economics
2
Q
what is a decision? what is a risky decision? what are parameters of decisions?
A
- Anything with >1 response option
- Risky decisions: those with emotional outcomes (good things and bad things)
- Decisions can vary along a number of parameters:
- Size of the outcomes (gain and loss)
- Probabilities of the outcomes occurring (judgment)
- Delay to receiving outcome
- Effort to obtain outcome
3
Q
what is risk?
A
- hard to define
- 3 ways:
- risk as variance (economics)
- risk as hazard (psych/med)
- risk vs. uncertainty (coined by Knight)
4
Q
risk as variance
A
- economic viewpoint
- Ex. If you flip a coin and heads gains you $10 and tails gains you $90, or you flip one where heads gains you $40 and tails gains you $60, the first coin is more risky because there’s a bigger discrepancy between 10 and 90, even though you’ll gain either way
5
Q
risk as hazard
A
- potential for negative consequence (psychology and medicine)
- Ex. If you flip a coin and heads loses you $10 and tails gains you $50, or you flip one where heads gains you $10 and tails gains you $30, the first coin is more risky because there’s a risk of losing money
6
Q
risk vs. uncertainty
A
- term coined by Knight
- Decisions under risk = known probability distribution (ie. You know your chance of winning the lottery is 1 in 14 million, for example)
- Decisions under uncertainty/ambiguity = unknown probability distribution; must be estimated or learned through experience (ie. You have no idea what your probability of winning is if you’re sports betting)
7
Q
expected value
A
- EV = [probability x value] for all outcomes for an option
- Choose option that maximises expected value
- Example: Will you bet $5 for chance of winning $50 by rolling snake eyes?
- Statistical chance of snake eyes is 1/36 (1 in 6 chance on one and 1 in 6 chance on the other)
- EVa: (1/36 x 45 -> what you’d profit) + (35/36 x –5 -> what you’d lose) = -3.6
- EVb: 0 (you won’t win or lose anything if you walk away)
- EVb is better option -> walk away
8
Q
expected utility
A
- Life’s not all about money -> if an apple and an orange cost the same amount of money, but you like apples better, apples have higher utility
- A common currency
- Example: should I buy a lottery ticket?
- Options:
- – Buy: Win jackpot -> Many “utils”; Lose -> Negative “utils”; Feeling hopeful that you might win -> some “utils”
- – Don’t buy: Anticipatory regret (wondering if the numbers you always play are going to win) -> negative “utils”
9
Q
The Bernoulli Effect
A
- “gain of 1000 ducats is more significant to the pauper than the rich man”
- Diminishing marginal utility with increasing value
10
Q
Violations of expected utility
A
- ex. Tropical Flu problem: choose to save 200 people or take a 1/3 chance of saving 600 (2/3 of saving nobody); or choose not to save 400 people or take a 1/3 chance of saving everyone (2/3 chance 600 people die)
- The “Framing” effect: All four choices are mathematically identical in their EV -> according to economists, people shouldn’t have a strong preference
- However, psychologists found that in the gains version, most subjects are risk averse (A>B) and in the risk version, most subjects are risk preferred (D>C)
11
Q
How to we explain the framing effect in the tropical flu problem?
A
- the value function
- In the gains domain, the curve is concave, in the losses domain, the curve is convex; curve is steeper in the loss domain (-> loss aversion)
12
Q
prospect theory: 3 ingredients
A
- The Value Function (relating objective value to subjective value)
- Decisions made relative to a “reference point” (the origin)
- Probability converted to subjective probability via the Weighting Function (an inverted S shape)
- Meaning that people tend to overestimate unlikely things and underestimate likely things -> ex. We over-estimate rare causes of death and underestimate common causes
- People are very accurate at judging probability when it’s 0, 1, or around 0.4-0.5 (when they cross over)
13
Q
Heuristics
A
- Although economic approaches to decision-making argue that people maximize expected value (utility) by combining gains and losses with subjective probabilities to make sound decisions
- However, much of the time people use heuristics: short-cuts that avoid algorithmic processing
- Heuristics are fast, usually give an answers that is good enough and well-suited to the everyday world, but can sometimes generate silly responses
14
Q
Bayes’ Rule
A
- Gives us a way to revise our probability estimates in light of new information
- Takes into account the Initial estimate/prior probability/base rate, the hit rate, the false alarm rate
15
Q
Bayes’ rule: breast cancer example
A
- People tend to overestimate chances of the woman having cancer, but if you actually crunch the numbers using Bayes’ rule, it’s much lower
- Why are estimates so high?
- People show base rate neglect – they ignore the low initial probability
- Instead, they make their estimate using the information (the test accuracy) that appears representative or what they are trying to do
- The representativeness heuristic: probability of an event is estimated from a similar situation with a known probability
- Often better to use frequencies to crunch numbers rather than probabilities