Data Analysis - Types of Data Flashcards
What is qualitative data?
Data that is displayed in words and is non-numerical.
What is a strength of qualitative data?
It offers more richness and depth of detail, allowing participants to fully express their views.
What is a limitation of qualitative data?
It is difficult to analyze and make comparisons with other data, and there may be researcher bias due to subjective interpretations.
What is quantitative data?
Data that is displayed numerically, not in words.
What is a strength of quantitative data?
It can be analyzed statistically and displayed in graphs or charts, making it easy to compare with other data.
What is a limitation of quantitative data?
It lacks depth of detail and does not provide meaningful insight into participants’ opinions.
What is primary data?
Data obtained firsthand by the researcher for a specific investigation.
What is a strength of primary data?
It targets the exact information the researcher needs, so the data fits their aims and objectives perfectly.
What is a limitation of primary data?
It requires time, effort, and can be expensive to collect.
What is secondary data?
Data collected by someone other than the researcher and then used by the researcher in their study.
What is a strength of secondary data?
It is inexpensive and quick to access, requiring minimal effort to collect.
What is a limitation of secondary data?
It may be outdated, incomplete, or unreliable as the researcher was not present when it was collected.
What is meta-analysis?
A method where a researcher combines results from many different studies to get an overall view of the subject being investigated.
What is a strength of meta-analysis?
It increases generalizability as it includes a larger amount of data, giving the researcher more confidence in the results.
What is a limitation of meta-analysis?
Publication bias can occur (file drawer problem), where only positive results are published, leading to a false representation of the research.