Data Analysis - Types Of Data Flashcards
1
Q
Quantitative
A
Numerical data that is collected and analysed to describe, predict or control variables
+ quick and easy to interpret
- lacks detail
2
Q
Qualitative
A
Rich in depth data using words
+ rich ans in depth
- time consuming
3
Q
Primary data
A
Data that is collected first hand by the researcher
+ reliable
- more costly and time consuming