CULTURE OF ENGAGEMENT

Question 0

SAPP

Answer 0

SECURITY
ACCURACY
PROPRIETY
POLICY

Question 1

ENSURE THAT MEDIA ENGAGEMENT REMAINS IN THE BOUNDS OF

Answer 1

SECURITY, ACCURACY, PROPRIETY, POLICY

SAPP

Question 2

STRATEGIC COMMUNICATION

Answer 2

INFLUENCE AUDIENCE
TELL YOUR AF STORY 
STAY IN YOUR LANE
BEWARE OF OPSEC
TELL THE TRUTH

Question 3

MEDIA ENGAGEMENT

Answer 3

USE PA
PERCEPTION
REASON
PREPARE

Question 4

INTERVIEW FORMATS

Answer 4

FACE-TO-FACE
REMOTE
PRESS CONFERENCE
AMBUSH
ON-SCENE

Question 5

TYPES OF INTERVIEWS

Answer 5

ON THE RECORD
BACKGROUND
OFF THE RECORD

Question 6

NEW MEDIA

Answer 6

FOLLOW SAPP

Question 7

WITH ALL MEDIA REMEMBER

Answer 7

OPSEC

Question 8

TYPES OF INTERVIEWS

Answer 8

ON THE RECORD
BACKGROUND
OFF THE RECORD

Question 9

ON THE RECORD

Answer 9

CONSIDERS EVERYTHING YOU SAY ON THE RECORD

Question 10

BACKGROUND

Answer 10

ALLOWS YOU TO PROVIDE CONTEXT TO STORIES

Question 11

OFF THE RECORD

Answer 11

STATES WHAT PORTIONS ARE OFF THE RECORD

NOT NOTHING IS OFF THE RECORD

Question 12

INTERVIEW TECHNIQUES

Answer 12

HOOKING, BRIDGING,FLAGGING, PERSONAL CREDIBILITY

Question 13

HOOKING

INTERVIEW TECHNIQUE

Answer 13

TAKING ADVANTAGE OF OPPORTUNITIES BEFORE THE INTERVIEW TO GET THE REPORTER INTERESTED IN WHAT YOU WANT TO TALK ABOUT

Question 14

BRIDGING

INTERVIEW TECHNIQUE

Answer 14

USED TO MOVE FROM THE REPORTERS AGENDAS TO YOUR MESSAGE

Question 15

FLAGGING

INTERVIEW TECHNIQUES

Answer 15

USED TO EMPHASIZE YOUR MESSAGE

Question 16

PERSONAL CREDIBILITY

INTERVIEW TECHNIQUE

Answer 16

USE YOUR PERSONAL AUTHORITY, EXPERIENCE AND ESTABLISH YOUR PROFESSIONAL CREDENTIALS- YET STAY IN YOUR LANE

Question 17

PURPOSE OF OPSEC

Answer 17

IS TO REDUCE THE VULNERABILITY OF THE AIR FORCE MISSION FROM SUCCESSFUL ADVERSARY COLLECTION AND EXPLOITATION OF CRITICAL INFORMATION

Question 18

CRITICAL INFORMATION

Answer 18

IS SPECIFIC FACTS ABOUT FRIENDLY INTENTIONS, CAPABILITIES AND ACTIVITIES VITALLY NEEDED BY ADVERSARIES FOR THEM TO PLAN AND ACT EFFECTIVELY

Question 19

THREATS

Answer 19

AN ADVERSARY WITH THE CAPABILITY AND INTENT TO UNDERTAKE ANY ACTIONS DETRIMENTAL TO THE SUCCES OF PROGRAM ACTIVITIES AND OPERATIONS

Question 20

VULNERABILITIES

Answer 20

A CONDITION WHERE FRIENDLY ACTIONS PROVIDE INDICATORS THAT MAY BE OBTAINED AND ACCURATELY EVALUATED

Question 21

RISK

Answer 21

IS A MEASURE OF THE POTENTIAL DEGREE TO WHICH CRITICAL INFORMATION AND INDICATORS ARE SUBJECT TO THE LOSS THROUGH ADVERSARY EXPLOITATION