CULTURE OF ENGAGEMENT Flashcards
SAPP
SECURITY
ACCURACY
PROPRIETY
POLICY
ENSURE THAT MEDIA ENGAGEMENT REMAINS IN THE BOUNDS OF
SECURITY, ACCURACY, PROPRIETY, POLICY
SAPP
STRATEGIC COMMUNICATION
INFLUENCE AUDIENCE TELL YOUR AF STORY STAY IN YOUR LANE BEWARE OF OPSEC TELL THE TRUTH
MEDIA ENGAGEMENT
USE PA
PERCEPTION
REASON
PREPARE
INTERVIEW FORMATS
FACE-TO-FACE REMOTE PRESS CONFERENCE AMBUSH ON-SCENE
TYPES OF INTERVIEWS
ON THE RECORD
BACKGROUND
OFF THE RECORD
NEW MEDIA
FOLLOW SAPP
WITH ALL MEDIA REMEMBER
OPSEC
TYPES OF INTERVIEWS
ON THE RECORD
BACKGROUND
OFF THE RECORD
ON THE RECORD
CONSIDERS EVERYTHING YOU SAY ON THE RECORD
BACKGROUND
ALLOWS YOU TO PROVIDE CONTEXT TO STORIES
OFF THE RECORD
STATES WHAT PORTIONS ARE OFF THE RECORD
NOT NOTHING IS OFF THE RECORD
INTERVIEW TECHNIQUES
HOOKING, BRIDGING,FLAGGING, PERSONAL CREDIBILITY
HOOKING
INTERVIEW TECHNIQUE
TAKING ADVANTAGE OF OPPORTUNITIES BEFORE THE INTERVIEW TO GET THE REPORTER INTERESTED IN WHAT YOU WANT TO TALK ABOUT
BRIDGING
INTERVIEW TECHNIQUE
USED TO MOVE FROM THE REPORTERS AGENDAS TO YOUR MESSAGE
FLAGGING
INTERVIEW TECHNIQUES
USED TO EMPHASIZE YOUR MESSAGE
PERSONAL CREDIBILITY
INTERVIEW TECHNIQUE
USE YOUR PERSONAL AUTHORITY, EXPERIENCE AND ESTABLISH YOUR PROFESSIONAL CREDENTIALS- YET STAY IN YOUR LANE
PURPOSE OF OPSEC
IS TO REDUCE THE VULNERABILITY OF THE AIR FORCE MISSION FROM SUCCESSFUL ADVERSARY COLLECTION AND EXPLOITATION OF CRITICAL INFORMATION
CRITICAL INFORMATION
IS SPECIFIC FACTS ABOUT FRIENDLY INTENTIONS, CAPABILITIES AND ACTIVITIES VITALLY NEEDED BY ADVERSARIES FOR THEM TO PLAN AND ACT EFFECTIVELY
THREATS
AN ADVERSARY WITH THE CAPABILITY AND INTENT TO UNDERTAKE ANY ACTIONS DETRIMENTAL TO THE SUCCES OF PROGRAM ACTIVITIES AND OPERATIONS
VULNERABILITIES
A CONDITION WHERE FRIENDLY ACTIONS PROVIDE INDICATORS THAT MAY BE OBTAINED AND ACCURATELY EVALUATED
RISK
IS A MEASURE OF THE POTENTIAL DEGREE TO WHICH CRITICAL INFORMATION AND INDICATORS ARE SUBJECT TO THE LOSS THROUGH ADVERSARY EXPLOITATION
