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MKG3300 > Cours 12 : Les communications > Flashcards

Cours 12 : Les communications Flashcards

1
Q

Définition de la promotion :

A

Transmission, partage, transfert, échange d’informations, d’idées ou de connaissances entre personnes.

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2
Q

Cette communication peut être…(4)

A

Externe
Interne
Personnelle
Impersonnelle

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3
Q

8 outils de communication externe :

A
  1. Publicité
  2. Commandite
  3. Promotion des ventes
  4. Environnement
  5. Relations publiques
  6. Marketing direct
  7. Marketing interactif
  8. Vente
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4
Q

Quels sont les 2 types de communication :

A
  • Verbale
  • Non-verbale
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MKG3300 (15 decks)

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