Consumer L3

Question 1

Van Boven and Gilovich

Answer 1

Study 1: uni students reported experiential purchases made them happier than material purchases
Study 2: representative community, 57% said experiential purchases made them happier, 34% said material purchases made them happier

Question 2

Experiential purchases are..

Answer 2

more effective at promoting social relations and connections (need to belong)
more likely to be incorporated into self-concept
less likely to trigger social comparisons
less likely to be appraised in monetary terms

Question 3

Social class and purchases

Answer 3

higher social class –> greater focus on internal states (self-development)
lower social class –> greater concern about wise use of resources (material)

Question 4

resource abundant vs. deprivation mindset

Answer 4

Lee et al.

abundance: experiential advantage
deprivation: no advantage

Question 5

false dichotomy examples

Answer 5

guitars (experiential and material)

Question 6

Future directions

Answer 6

happiness from pleasure or meaning
momentary happiness vs. “afterglow”
effects of reduced and under consumption