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Applied Psychology > Consumer L1 > Flashcards

Consumer L1 Flashcards

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1
Q

Consumer Psychology

A

study of human responses to product and service related info and experiences

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2
Q

Brand

A

a category that claims ownership. identifies a good

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3
Q

Why do brands matter?

A

influence our economic decisions, influence our perceptions and cognitions

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4
Q

Informational value

A

heuristic for consumers to reduce risk

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5
Q

Categorization

A

allows consumers to go beyond info given

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Applied Psychology (25 decks)

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