Consumer L2 Flashcards
1
Q
Brand awareness
A
familiarity with brans (correctly associating it with the product)
2
Q
Logos
A
represent concepts we perceive quickly
3
Q
Mere exposure effect
A
the more familiar you are with something, the more you like it
4
Q
Public visibility (brands)
A
brand advertises itself
5
Q
Social proof
A
other people are using it (validates choice)
6
Q
Psychological needs fulfilled by brands
A
self-definition/self-reflection/self-signaling: symbolic meaning (show other people who you are)
uniqueness: differentiate
belonging: membership
effectance: interact with environment (value things buyer builds)