Consumer L2 Flashcards

You may prefer our related Brainscape-certified flashcards:
1
Q

Brand awareness

A

familiarity with brans (correctly associating it with the product)

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2
Q

Logos

A

represent concepts we perceive quickly

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3
Q

Mere exposure effect

A

the more familiar you are with something, the more you like it

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4
Q

Public visibility (brands)

A

brand advertises itself

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5
Q

Social proof

A

other people are using it (validates choice)

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6
Q

Psychological needs fulfilled by brands

A

self-definition/self-reflection/self-signaling: symbolic meaning (show other people who you are)

uniqueness: differentiate
belonging: membership
effectance: interact with environment (value things buyer builds)

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