Conformity and obedience 4.3a Flashcards
Social Contagion
The spontaneous spread of behaviors - mirror neurons
The chameleon effect
We mimic our surroundings
Mood contagion
We take on emotions
Mood linkage
We feel what others are feeling
Positive hearding
Example: Online positive ratings generate more positive ratings
Behavior clusters
Example: Mass shootings or suicides can be followed by more
2 general reasons for conformity
- Informational social influence
- Normative social influence
Informational social influence
Refers to behavior that is motivated by the desire to be correct
Normative social influence
Behavior that is motivated by the desire to gain social acceptance and approval
Factors increasing conformity
Feeling insecure, group has 3 or more people, rest of group is unanimous, people watching, admired status of group
Obedience
Compliance of person is due to perceived authority of asker