Cognitive Dissonance 4.2

Question 1

Cognitive Dissonance

Answer 1

Unpleasant state of psychological tension or arousal that occurs when our attitudes and behaviors are inconsistent

Question 2

Insufficient-justification effect

Answer 2

• The Festinger and Carlsmith experiment
• Act against beliefs, uncomfortable feeling
  (cognitive dissonance), justify action or
  change belief

Question 3

Dissonance-Reducing Mechanisms

Answer 3

1. Firming up an attitude to be consistent with an action (Festinger’s studies)
2. Avoiding dissonant information
3. Create an extraordinary excuse