Commercialisation (2)

Question 1

What is COMMERCIALISATION in sport?

Answer 1

the management or exploitation of a person, organization or activity in a way designed to make profit

Question 2

What is the MEDIA?

Answer 2

diverse range of technologies that act as a means of mass communication

Question 3

What are the 4 types of MEDIA?

Answer 3

> broadcast
internet and social media
print
outdoor

Question 4

Types of broadcast media

Answer 4

> TV- free to air, pay per view as well as subscriptions to channels dedicated for televising sport
RADIO- live commentary

Question 5

Types of internet and social media

Answer 5

> SOCIAL MEDIA- up to minute information on big sporting stories and more direct access to sports performances
online access to other forms of media- sports clubs have official/ unofficial websites providing info

Question 6

Types of print media.

Answer 6

> NEWSPAPER- all daily and weekend newspapers dedicated to sports pages
MAGAZINES- carry sport stories to keep readers up to date

Question 7

Type of outdoor media

Answer 7

> BILLBOARDS- advertise products and services to large audiences at sporting events

Question 8

What is SPONSORSHIP?

Answer 8

an individual or group, usually a company, which provides financial or other forms of support to an event, activity, person or organistaion

Question 9

FINANCIAL sponsorship

Answer 9

day to day living, training and competition costs, in return the sponsors name will be linked in some way to the performer being linked to a positive performance

Question 10

CLOTHING, EQUIPMENT AND FOOTWEAR sponsorship

Answer 10

companies give their products to performers to use or wear while they are competing- companies will also pay to have their logo on clothing

Question 11

FACILITIES sponsorship

Answer 11

sponsored by a local company right the way up to a premier league football stadium are sponsored by a global company

Question 12

POSITIVE impacts of sponsorship and the media on PERFORMERS

Answer 12

> more money to pay higher wages
being in the media spotlight can turn performers into heroes and role models
more money available to pay for new technologically advanced kit, equipment and facilities
more money to pay for better coaches and training programmes
more competitions increasing the standard of competition nationally and helping to increase the nationals teams international profile

Question 13

NEGATIVE impacts of sponsorship and the media on PERFORMERS

Answer 13

> increase the pressure to perform and can reduce the performers enjoyment
mistakes a performer makes can be very public
sponsors may demand how a performer should behave, conflicting on what they want to do and what their sponsor wants to do which can distract them
intense media scrutiny of performers private lives
more competitions means more training and overtraining can lead to injury
women are paid less then men

Question 14

POSITIVE impacts of sponsorship and the media on OFFICIALS

Answer 14

> can turn officials into heroes and role models
more money there is in the sport, the more professional the role of the official becomes and the more likely it is that a career path will develop

Question 15

NEGATIVE impacts of sponsorship and the media on OFFICIALS

Answer 15

> increase the pressure to make the right decision and this can reduce their enjoyment
mistakes officials make can be very public

Question 16

POSITIVES of sponsorships and media on the SPORT

Answer 16

> increase in interest in sports that attract media attention increases grass-roots participations
more money available to support grass root clubs
more money available for teams
the prize funds and rewards for winning are bigger
more money is spent on technological developments that can give performers the edge
more competitions increasing the reach of the sport
more role models/ ambassadors for the sport are created

Question 17

NEGATIVES of sponsorship and the media on THE SPORT

Answer 17

> rules of sport are changed to meet the requirements of the media and sponsors
over exposure can cause people to lose interest in the sport
minority sports and women get less coverage
sports can become very dependent on the money they receive from sponsors with disastrous results if its withdrawn
sponsors may sell products or services that promote poor lifestyle choices

Question 18

POSITIVES of sponsorship and the media on the AUDIENCE/ SPECTATORS

Answer 18

> events are scheduled so that people can watch them on the tv or internet making it easier to support the team
commentary educates the viewers at home
live coverage, highlights, documentaries and coaching tips satisfy spectators

Question 19

NEGATIVES of sponsorship and the media on AUDIENCES/ SPECTATORS

Answer 19

> timing of an event can be changed to suit world wide audiences
more people stay at home and watch sport on tv or on the internet
more sport is now shown via subscriptions and pay-per-view services making it expensive to watch
scheaudling changes for fans at home make it difficult for fans who want to watch the sport live
tickets/ merch is expensive
the more popular the sport becomes the more difficult to get hold of tickets
demand by sponsors can limit choice and value for money foe spectators when buying food/ drinks

Question 20

POSITIVES of sponsors and the media on SPONSORS/ COMPANYS

Answer 20

> sponsors name/ brand is linked to a positive, healthy triumphant activity or performer
advertised to a wide audience

Question 21

NEGATIVES of sponsorship and the media on SPONSORS/ COMPANIES

Answer 21

> if a sponsor links their name or brand to a sport, team or performer that is hit by a scandal, it can have a damaging effect on the sponsors reputation