College 6

Question 1

the four horsemen (features) of automaticity

Answer 1

1. awareness
2. intention
3. efficiency
4. control

Question 2

automaticity: freudian perspective

Answer 2

(“no control” argument) we are “pulled” by our impulses and desires
> strong role of biological factors in determining behaviour and cognition

Question 3

automaticity: behaviourist perspective

Answer 3

(“no control” argument) we are “pushed” by stimuli in our environment
> external factors determine behaviours in a stimulus response fashion

Question 4

automaticity: humanist perspective

Answer 4

strong emphasis on the idea of free will
(the “full control” argument)

Question 5

procedural/ motor memory

Answer 5

Saves motor programs that are very uniform (e.g. driving, playing an instrument, etc.)

Question 6

priming

Answer 6

one stimulus mentally “primes” a concept and therefore affects how we encode or respond to a subsequent stimulus
> I say “cat” > what are you thinking now?

Question 7

ideomotor principle

Answer 7

thinking about or perceiving X increases the likelihood that you do X
> the mirror neuron system in the brain shows activity both when executing and imagining an action
Example: Ouija boards

Question 8

semantic priming

Answer 8

Semantic priming refers to the observation that a response to a target (e.g., dog) is faster when it is preceded by a semantically related prime (e.g., cat) compared to an unrelated prime (e.g., car).