Chapter 6: Developing the Agency's Programming Mission Flashcards

1
Q

what is step 1 of the program planning cycle

A

development of the mission statement

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2
Q

mission statement

A

a broad declaration of an organization’s purpose that identifies the organization’s products and customers and distinguishes the organization from its competitors

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3
Q

what are mission statements used to build

A

a sense of shared purpose for employees and focus their efforts (rowing in same direction, together)

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4
Q

what does mission statement define

A

the purpose of an agency and outlines what it intends to accomplish in the larger environment

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5
Q

through goals and objective agencies define

A

what will be accomplished from the large number of possibilities that it could undertake

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6
Q

collective resources of the agency are then focused on

A

accomplishing tasks that demonstrate fulfillment of the agency’s mission

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7
Q

mission statements are

A

super broad, not intended to be specific, should not be measurable
try to capture everything the organization is setting out to do in a very short and simple way

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8
Q

what is the intent

A

create a sense of shared purpose

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9
Q

what is mission statement used to shape

A

what we do as an organization and helps inform each of us in our individual roles

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10
Q

developing successful services requires that programmers meet the identified

A

needs of individuals and communities and contribute to the organizational need to fulfill a purpose and role in the community

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11
Q

what questions for individual should be answered by analysis conducted in development of mission statements

A

who are our patrons? what kind of services do they want? what types of services can we provide them, what business should we be in?

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12
Q

what questions for organizational should be answered by analysis conducted in development of mission statements

A

what are our strengths (staff with unique abilities) and weaknesses (location, budget)? what are the activities, events, services, areas and facilities we can develop a unique ability to offer?

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13
Q

what questions for community should be answered by analysis conducted in development of mission statements

A

what are the threats (technology with seniors) and opportunities in our environment? where can we make a difference that matters?

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14
Q

what level does opportunity and threats happen

A

macro level environment
organization has no control over them

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15
Q

strengths and weaknesses happens at what level

A

organization
has direct control over them

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16
Q

what should mission statements be

A

simple, plain language, memorable, shorter the better

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17
Q

main question for assessing individual needs

A

who does the organization intend to serve

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18
Q

what are the needs of any population influenced by

A

social forces that need to be tracked by programmers

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19
Q

if an agency intend to restrict service what should happen

A

mission statement should reflect this

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20
Q

social forces can be

A

local, regional or national in origin
positive or negative

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21
Q

why should programmers keep on top of what is happening in world

A

may impact positively or negatively the continuation of their programs

22
Q

what 5 different areas should programmer systematically track

A
  1. demographic
  2. social
  3. technological
  4. economic
  5. political
23
Q

people moving from rural to urban centers places

A

greater demand on local governments to provide parks

24
Q

a growth in minority populations may influence

A

the types of programming you offer

25
Q

the prevalence of obesity in children

A

result in more after school programming that promotes PA

26
Q

the leisure of milennials

A

is different than other age groups
they spend less on leisure and more on dining experiences and prefer experiences over possessions

27
Q

the senior population continues to grow so

A

traditional sports may need to be adapted to suit the special needs of this population

28
Q

technology

A
  • people are spending more time on devices leading to more sedentary lifestyles and social isolation
  • others are seeking technology as opportunity to get moving in new ways (FIT bit, apple watch)
29
Q

economics

A
  • programmers must consider how much discretionary income is available to their target audience
  • how many individuals have low incomes and are in need of subsidized services?
30
Q

politics

A

what is the political agenda of elected leaders? do they support public rec services?

31
Q

how do agencies assess organizational needs

A

must identify their strengths and weaknesses to determine their competitive advantage in the market

32
Q

what must programmers consider when assessing organizational needs

A
  • resource dependency
  • organizing rationale
  • a marketing approach to organizational assessment
33
Q

resource dependency

A

all organizations must be successful at securing the resources needed for delivering services to their clients
can create a differential advantage by securing unique resources

34
Q

organizing rationale

A

different types of agencies offer different leisure services because of the social ends they are organized to promote

35
Q

a marketing approach to organizational assessment

A

use of SWOT analysis for examining internal strengths (S) and weaknesses (W) (inside organization) and external opportunities (O) and threats (T) (external to angency: macro)

36
Q

what does no organization have

A

enough resources to operate from a position of strength in all areas

37
Q

community

A

set of common ideas or shared beliefs that serve as a binding force for a group of people

38
Q

what must be assessed when assessing community needs

A

recreation and public interest
assessing leisure opportunities
community partnerships

39
Q

recreation and public interest

A

recreation remains a service to be provided by government in the public interest
varies from community to community based on their needs and available resources

40
Q

assessing the needs of a community requires

A

an assessment of the range of leisure options available in a community, and understanding of the leisure service system, the role of each provider in the community, and an understanding of the macro environment of the community

41
Q

what does a comprehensive assessment of community needs begins with

A

inventory of existing service options offered by the complete leisure service delivery system

42
Q

in conducting the comprehensive assessment of community needs the programmer examines

A

current services to determine if they are comprehensive and complete on a number of dimensions
gaps become apparent in this analysis

43
Q

comprehensive services may include

A
  • wide variety of activity types
  • a variety of program formats
  • service opportunities for all age groups
  • service, through some provider in the system, to residents regardless of age, gender, religion, SE class, geographic location
44
Q

what are community partnerships

A

programmers assess adequacy of cooperation and coordination among providers in a community by examining partnership agreements between agencies, number of joint ventures, evidence of sharing resources such as facilities and staff

45
Q

what are the three entities to mission

A

individual, organization, community

46
Q

mission should be feasible within the limitations imposed on the agency by its own

A

resource limits, by community needs, and by individual wants

47
Q

staff should not be asked to

A

accomplish results that they lack the skills or resources to achieve

48
Q

the mission should motivate

A

staff by giving them clear direction about what they are to accomplish

49
Q

the mission should communicate how the ogranization

A

creates value for participants

50
Q

the mission should be unique enough

A

to distinguish the organization from other organizations providing similar services