Chapter 6: Developing the Agency's Programming Mission Flashcards
what is step 1 of the program planning cycle
development of the mission statement
mission statement
a broad declaration of an organization’s purpose that identifies the organization’s products and customers and distinguishes the organization from its competitors
what are mission statements used to build
a sense of shared purpose for employees and focus their efforts (rowing in same direction, together)
what does mission statement define
the purpose of an agency and outlines what it intends to accomplish in the larger environment
through goals and objective agencies define
what will be accomplished from the large number of possibilities that it could undertake
collective resources of the agency are then focused on
accomplishing tasks that demonstrate fulfillment of the agency’s mission
mission statements are
super broad, not intended to be specific, should not be measurable
try to capture everything the organization is setting out to do in a very short and simple way
what is the intent
create a sense of shared purpose
what is mission statement used to shape
what we do as an organization and helps inform each of us in our individual roles
developing successful services requires that programmers meet the identified
needs of individuals and communities and contribute to the organizational need to fulfill a purpose and role in the community
what questions for individual should be answered by analysis conducted in development of mission statements
who are our patrons? what kind of services do they want? what types of services can we provide them, what business should we be in?
what questions for organizational should be answered by analysis conducted in development of mission statements
what are our strengths (staff with unique abilities) and weaknesses (location, budget)? what are the activities, events, services, areas and facilities we can develop a unique ability to offer?
what questions for community should be answered by analysis conducted in development of mission statements
what are the threats (technology with seniors) and opportunities in our environment? where can we make a difference that matters?
what level does opportunity and threats happen
macro level environment
organization has no control over them
strengths and weaknesses happens at what level
organization
has direct control over them
what should mission statements be
simple, plain language, memorable, shorter the better
main question for assessing individual needs
who does the organization intend to serve
what are the needs of any population influenced by
social forces that need to be tracked by programmers
if an agency intend to restrict service what should happen
mission statement should reflect this
social forces can be
local, regional or national in origin
positive or negative