Chapter 6 Flashcards
Alfred D. Chandler Jr. - 4 phases
- getting resources
- using them
- entering new markets - expanding
- development of new structure
horizontal growth
producers in similar fields combined through mergers, pools, or trusts to gain economies of scales in manufacturing
vertical growth
in terms of production process
backward- acquisition of raw material sources or suppliers
forward- establishing marketing outlets for the firms own products
Chandler connection between transportation and communication
slow transport -> products localised -> no need to increase production
steam power = locomotives and steamboats -> markets were extended and a larger scale of production became desirable
andrew carnegie
led the expansion of the american steel industry (vertical and horizontally)
- rich should use their money to improve society
soldiering
a workers deliberate slowing of output
atkinson
discovered paying by performance
low wages = low output (vice versa)