Chapter 3 Flashcards
3 types of measures used in behaivoral research
- Observational measures
- psysiological measures
- Self-report measures
Observational measures
Involve the direct observation of behavior
Physiological measures
Measures internal processes that are not directly obserbvable- such as heart rate brain activity and hormonal chynages- with sophisticated equipment
Self-report measures
The replies people give to questionairs and interviews, which may provide information about the respondent’s thoughts, feelings, or behavior
Cognitive self report measures
Measure what people think about something
Affective self report measures
Involve participants responses regarding how they feel
Psychometrics
The study of psychological measurement
Nominal scale
The numbers that are assigned to participants’ behaivors or characteristics are essential labels
Ordinal scale
The rank ordering of a set of scores that reflect a participants’ behaivors or characteristics
Interval scale
Equal differences between number reflect equal differences between participants on the characteristics being measured
Ratio scale
Has a true zero point, and involves real numbers that can be added, subtracted, multiplied, and divided
Reliability
Refers to the consistency or dependability of a measuring technique
Observed score=
True score+measurement error
True score
The score that the participant would have obtained if out measures were perfect and we were able to measure whatever we were measuring without error
Measurement error
The result of factors that distort the observed score that that it isn’t precisely what it should be
5 major catagories contributing to measurement error
- Transient states
- stable attributes
- Situational factors
- Characteristics of measure
- Mistakes