Chapter 3 Flashcards
six modes of social control
ethics laws formal and informal groups self regulation the media active civil society
ethics
the moral principles or values that generally govern the conduct of an individual or a group
deontology theory
states that people should adhere to their obligations and duties when analyzing an ethical dilemma
utilitarian theory
founded on the ability to predict the consequences of an action
casuist ethical theory
compares a current ethical dilemma with examples of similar ethical dilemmas and their outcomes
moral relativists
believe in time and place ethics, whatever the individual believes is right…. what a bunch of garbage
virtue
a character trait valued as being good
morals
the rules people develop as a result of cultural values and norms
pre-conventional morality
basic and child like, it is self centered and selfish, based on what will be punished or rewarded
conventional morality
moves from an egocentric viewpoint toward the expectations of society
post-conventional morality
represents the morality of the mature adult
code of ethics
guideline to help marketing managers and other employees make better decisions
foreign corrupt practices act
act prohibits bribes to foreign officials
corporate social responsibility
business’s concern for society’s welfare
sustainability
the idea that socially responsible companies will outperform their peers by focusing on the world’s social problems and viewing them as opportunities to build profits and help the world at the same time
stakeholder theory
says that social responsibility is paying attention to the interest of every affected stakeholder in every aspect of a firm’s operation
pyramid of corporate social responsibility
a model that suggests corporate social responsibility is composed of economic, legal, ethical, and philanthropic responsibilities and that the firm’s economic performance supports the entire structure
cause related marketing
the cooperative marketing efforts between a for profit firm and a nonprofit organization
