Chapter 3

Question 1

six modes of social control

Answer 1

ethics
laws
formal and informal groups
self regulation
the media
active civil society

Question 2

ethics

Answer 2

the moral principles or values that generally govern the conduct of an individual or a group

Question 3

deontology theory

Answer 3

states that people should adhere to their obligations and duties when analyzing an ethical dilemma

Question 4

utilitarian theory

Answer 4

founded on the ability to predict the consequences of an action

Question 5

casuist ethical theory

Answer 5

compares a current ethical dilemma with examples of similar ethical dilemmas and their outcomes

Question 6

moral relativists

Answer 6

believe in time and place ethics, whatever the individual believes is right…. what a bunch of garbage

Question 7

virtue

Answer 7

a character trait valued as being good

Question 8

morals

Answer 8

the rules people develop as a result of cultural values and norms

Question 9

pre-conventional morality

Answer 9

basic and child like, it is self centered and selfish, based on what will be punished or rewarded

Question 10

conventional morality

Answer 10

moves from an egocentric viewpoint toward the expectations of society

Question 11

post-conventional morality

Answer 11

represents the morality of the mature adult

Question 12

code of ethics

Answer 12

guideline to help marketing managers and other employees make better decisions

Question 13

foreign corrupt practices act

Answer 13

act prohibits bribes to foreign officials

Question 14

corporate social responsibility

Answer 14

business’s concern for society’s welfare

Question 15

sustainability

Answer 15

the idea that socially responsible companies will outperform their peers by focusing on the world’s social problems and viewing them as opportunities to build profits and help the world at the same time

Question 16

stakeholder theory

Answer 16

says that social responsibility is paying attention to the interest of every affected stakeholder in every aspect of a firm’s operation

Question 17

pyramid of corporate social responsibility

Answer 17

a model that suggests corporate social responsibility is composed of economic, legal, ethical, and philanthropic responsibilities and that the firm’s economic performance supports the entire structure

Question 18

cause related marketing

Answer 18

the cooperative marketing efforts between a for profit firm and a nonprofit organization