3/17 Class

Question 1

innovators

Answer 1

people who try new things

Question 2

innovators

Answer 2

people who try new things

Question 3

early adopters

Answer 3

people who are almost innovators

Question 4

product lifecycle

Answer 4

introduction
growth
maturity
decline

Question 5

product line

Answer 5

a group of products with slight variations

Question 6

product mix

Answer 6

the total combination of products a firm makes or carries

Question 7

brand

Answer 7

a name, term, symbol, design, or combination of these that identifies the maker or creator of
everything a product means to a customer

Question 8

brand loyalty

Answer 8

willingness to re-purchase due to a favorable experience

Question 9

brand name selection

Answer 9

tie into or suggest the product’s benefits and qualities
are easy to spell, pronounce, recognize, and recall
are distinctive
are extendable into different product lines
provide max legal protection from infringement
translate easily into foreign languages

Question 10

brand name selection

Answer 10

tie into or suggest the product’s benefits and qualities
are easy to spell, pronounce, recognize, and recall
are distinctive
are extendable into different product lines
provide max legal protection from infringement
translate easily into foreign languages

Question 11

early adopters

Answer 11

people who are almost innovators

Question 12

product lifecycle

Answer 12

introduction
growth
maturity
decline

Question 13

product line

Answer 13

a group of products with slight variations

Question 14

product mix

Answer 14

the total combination of products a firm makes or carries

Question 15

brand

Answer 15

a name, term, symbol, design, or combination of these that identifies the maker or creator of
everything a product means to a customer

Question 16

brand loyalty

Answer 16

willingness to re-purchase due to a favorable experience

Question 17

brand strategy

Answer 17

having different brands for the same product

Question 18

brand name selection

Answer 18

tie into or suggest the product’s benefits and qualities
are easy to spell, pronounce, recognize, and recall
are distinctive
are extendable into different product lines
provide max legal protection from infringement
translate easily into foreign languages

Question 19

brand development

Answer 19

line extension, individual brand, brand extension,

Question 20

brand development

Answer 20

line extension, individual brand, brand extension,