3/5 CLass Flashcards
1
Q
What type of product is Harley Davidson?
A
specialty product
2
Q
what type of product is fire extinguisher?
A
unsought product
3
Q
3)Screening and Evaluating
A
keep good ideas drop bad ones
4
Q
4)business Analysis
A
asses economic viability of the concept
5
Q
5) development stage
A
develop concept into physical product
6
Q
6) Market Testing
A
Product/marketing program introduced in limited # of real market settings
7
Q
7) commercialization
A
broad launch of product if market test is good
8
Q
new product adoption
A
it starts out small then gets big then goes back down
bell curve
9
Q
rate of diffusion/adoption
A
innovators early adopters(The "Chasm") early majority late majority laggards
10
Q
decline phase
A
phase where the product is dying
11
Q
repositioning
A
redesigning the product to survive
