3/31 Class Flashcards
1
Q
four p’s
A
product
place
price
promotion
2
Q
cost vs value pricing
A
.
3
Q
pricing tools and techniques
A
.
4
Q
CLV
A
customer life time value CLV = M/1-r+d M=margin r =retention rate d=interest/discount rate
5
Q
Prospect Theory & pricing
A
.
6
Q
price
A
the amount of money charged for a product
7
Q
pricing and the PLC
A
skimming - set the price high to get high profits at the beginning, then decrease
8
Q
penetration pricing
A
charging a low price to get customers
9
Q
hi low
A
going up and down
10
Q
always low pricing
A
always low
11
Q
product line pricing
A
making profits on one type product
12
Q
optional product pricing
A
.
13
Q
bundle pricing
A
.
14
Q
pricing assessments
A
.
15
Q
discount pricing
A
.
