3/26 Class Flashcards

1
Q

vertical marketing

A

where someone owns all of the supply chain

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

horizontal

A

where each section is owned by someone different

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

disintermediation

A

when one chain disrupts another

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

four p’s

A

product-creating value
place-delivering value
price-capturing value
promotion-communicating value

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

price

A

to the seller: revenue

consumer: cost

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

pricing and break even unit sales

A

variable cost .9
fixed costs: 45000
sales price 1.35
fixed cost/(unit sp-unit vc)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

keystoning

A

pricing model in certain chains, setting a price by taking a cost and doubling that

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

cost/profit vs perceived value

A

cost based - product, cost, price, value, customers

value based - customer, value, price, ….

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

price=quality

A

customers think

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

cost plus pricing

A

?

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

target profit pricing

A

?

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

response to competition

A

reduce price
improve quality, raise price
launch low end fighter brand

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

on the final exam

look at slide

A

marketing objectives

introduction: educate consumers, gaining awareness
growth: stress differentiation
maturity: maintain brand loyalty
decline: harvesting or deletion

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

skimming

A

entering at a very high price to get certain consumers

then you drop to let others in and continue that trend

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

Hi low

A

set prices high then give sales

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

EDLP

A

always low prices always

17
Q

by product pricing

A

using by products to get more revenue

18
Q

even odd pricing

A

keeping something a penny lower

19
Q

reference pricing

A

when there is a price that is a start of the negotiation