2/3 Chapter 6

Question 1

final

Answer 1

comprehensive

other tests are not

Question 2

preconventional

Answer 2

children under the age of ten

Question 3

regulatory

Answer 3

political and legal

Question 4

markup on sales price

Answer 4

5-10 is 50% on sale price

Question 5

homework 1
part A feb 10
part B feb 24

Answer 5

due monday feb 10
pick one of those topics not all of them
1 page survey

Question 6

last lass

Answer 6

global marketing

Question 7

Chapter 6

Answer 7

consumer behavior
types of influences
culture
social groups

Question 8

overall marketing view

Answer 8

assessing the environment
analyzing the market
approaching the market
using tacticts

Question 9

factors that affect buying now or later

consumer black box

Answer 9

cultural factors
  culture & values
  subculture
  social classes etc.
social factors
  reference groups
  opinion leaders
  family
individual factors
  gender
  age
  personality
psychological/contextual factors
  perception 
  motivation 
  attitudes & knowledge

Question 10

dimensions of culture

Answer 10

power distance
postponed/immediate gratification
mono vs polychronic
individualism vs collectivism

Question 11

cultural factors

Answer 11

ten rules of jante
you’re not to think you are anything special
you’re not to think you are as good as us
etc

Question 12

occupation

Answer 12

can determine what you will buy

Question 13

reference group

Answer 13

group you feel that you belong to

Question 14

birging

Answer 14

basking in reflective glory

Question 15

reference group

Answer 15

aspirational - what you want to be a part of

Question 16

reference group(family)

Answer 16

it will make you more likely to buy things for your kids

Question 17

DMU

Answer 17

decision making unit

Question 18

reference group: online reviewers

Answer 18

these help people make decisions

Question 19

ethical issue

Answer 19

people make fake reviews to make a product better

Question 20

reference group(psychographics)

Answer 20

tell you what group you fall into

Question 21

individual factors

Answer 21

attention, learning, and memory

Question 22

just noticeable difference

Answer 22

minimal difference

Question 23

brand changing

Answer 23

people change their brands a little bit

Question 24

sustained attention

Answer 24

peoples attention is very slim