1/8 Class

Question 1

OOCP

Answer 1

email: anuj.kapoor@business.utah.edu
you will get an email about it
utah-ds.sona-systems.com
last week of jan
last week of feb
last week of mar
last week of april

Question 2

Chapter 1

Answer 2

look at aplia, it will help

Question 3

test

Answer 3

will have book questions
class questions
and both

Question 4

marketing

Answer 4

managing profitable customer relationships

Question 5

four p’s

Answer 5

product, place(distribution), price, promotion

Question 6

overall marketing view

Answer 6

assessing the environment
analyzing the marketing
approaching the market
using tactics

Question 7

agenda

Answer 7

core concepts: value and exchanges
past marketing orientations
OOCP sessions explained
3 minute essay

Question 8

paragraph about clear or not clear stuff

Answer 8

due at the end of class

Question 9

zappos

Answer 9

they don’t advertise, they have amazing customer service

Question 10

exchange

Answer 10

people giving up something to receive something that they would rather have

Question 11

marketing view

Answer 11

write a book for your audience not for you

Question 12

expectations

Answer 12

as long as you try to align an ideal outcome vs actual outcome, you will be ok.
once you are away from that you will do something or buy something
ex: the example of the biggest tv that you learn about when you thought yours the biggest. that is when your gap changes

Question 13

marketing

Answer 13

goes from an idea
prototype
research
release

Question 14

xerox research

Answer 14

the worlds first mouse
laser printer
internet hardware
steve jobs offered them 100000 in shares and made the mouse

Question 15

value and exchange

Answer 15

what value are you getting

Question 16

past marketing emphases

Answer 16

betamax vs vhs, betamax was more expensive
production orientation(version A)
focus on product quality, performance, and features
production orientation(version B)
focus on improving production efficiency and distribution
Sales Orientation
focus on encouraging customers to make more purchases

Question 17

market orientation

Answer 17

focus on: understanding customers, delivering superior value, retaining customers for the long term

Question 18

marketing miopia

Answer 18

short sitedness, not thinking about customer needs

Question 19

social marketing orientation

Answer 19

focus on : the above, and also society’s long-term interests.

Question 20

break even analysis

Answer 20

next time