1/15 Chapter 3

Question 1

last time

Answer 1

effective mission statements - it shouldn’t be too specific but not too vague, it should be motivating

Question 2

SWOT Analysis

Answer 2

Strengths Weaknesses internal

Opportunities threats external

Question 3

reach

Answer 3

measure of how far the advertisement is going to go with consumers who it will reach

Question 4

niche

Answer 4

targeting customers in a specific category

Question 5

stars

Answer 5

something that is doing well

Question 6

cash cows

Answer 6

something that produces more cash than it needs

Question 7

question marks

Answer 7

something that should be growing but it shows a loss

Question 8

dogs

Answer 8

something that doesn’t do very well

Question 9

Ch 3

Answer 9

ethics

Question 10

ethics

Answer 10

moral principles and values that generally govern the conduct of an individual
vs. laws

Question 11

ethical theories

Answer 11

deontology - firm standard for behavior

utilitarianism - finding the greatest good for the greatest number of people

Question 12

story about ford pinto

Answer 12

the cars were dangerous but it was cheaper to pay the lawsuits

Question 13

ethical framework

Answer 13

ethical issue "intensity"
individual factors
organizational factors
opportunity
all of this leads to business ethics evaluations &intentions to 
ethical(or unethical) behavior

Question 14

3 levels of ethical thinking and decisions

Answer 14

preconvenional - self centered, decision base on immediate punishments or rewards
conventional - loyalty to group or to society most important(is this legal? how ill others perceive me?
postconventional - focus on long run consequences(is it legal, but is it the right thing to do in the long run?)

Question 14

3 levels of ethical thinking and decisions

Answer 14

preconvenional - self centered, decision base on immediate punishments or rewards
conventional - loyalty to group or to society most important(is this legal? how ill others perceive me?
postconventional - focus on long run consequences(is it legal, but is it the right thing to do in the long run?)