3/24 Class Flashcards
1
Q
vertical marketing systems
A
same company owns all of the steps all the way to the retailer
2
Q
types of vertical marketing systems
A
corporate ownership - factories
contractual - franchises
administered - channel power, national brands, major retailers
3
Q
distribution intensity
A
Intensive - achieve mass market sales; convenience goods
selective
exclusive
4
Q
disintermediation
A
channel change and conflict
5
Q
horizontal conflict
A
???