3/24 Class Flashcards

1
Q

vertical marketing systems

A

same company owns all of the steps all the way to the retailer

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2
Q

types of vertical marketing systems

A

corporate ownership - factories
contractual - franchises
administered - channel power, national brands, major retailers

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3
Q

distribution intensity

A

Intensive - achieve mass market sales; convenience goods
selective
exclusive

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4
Q

disintermediation

A

channel change and conflict

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5
Q

horizontal conflict

A

???

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