3/24 Class

Question 1

vertical marketing systems

Answer 1

same company owns all of the steps all the way to the retailer

Question 2

types of vertical marketing systems

Answer 2

corporate ownership - factories
contractual - franchises
administered - channel power, national brands, major retailers

Question 3

distribution intensity

Answer 3

Intensive - achieve mass market sales; convenience goods
selective
exclusive

Question 4

disintermediation

Answer 4

channel change and conflict

Question 5

horizontal conflict

Answer 5

???