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FBT > Chapter 2 > Flashcards

Chapter 2 Flashcards

1
Q

What is the structure of a entrepreneurial structure?

A

For small businesses. Director is very hands on.

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2
Q

What are the advantages of an entrepreneurial structure?

A

1) Quick decisions
2) More responsive to changes
3) Good control

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3
Q

What are the Dis-advantages of an entrepreneurial structure?

A

1) Too centralized
2) Lack of career structure (no ladder)
3) Cannot cope with diversification or growth

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4
Q

What is the structure of a functional business?

A

There is a board of directors then multiple departments underneath e.g., marketing, production, finance, personnel

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5
Q

What is a functional structure most suitable for?

A

not significantly diverse business’

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6
Q

What are the advantages of a functional stucture?

A

1) Standarised of processes
2) Economies of scale
3) Specialists more comfortable

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7
Q

What are the dis advantages of a functional stucture?

A

1) Empire building
2) Conflicts between functions
3) Cannot cope with diversification

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8
Q

What is a divisional structure?

A

a system in which a company segments its employees based on products or markets, as opposed to their job roles. e.g., geographical

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9
Q

What are the advantages of a divisional structure?

A

1) Enables product growth
2) Clear responsibility and accounting
3) Training of general managers

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10
Q

What are the dis advantages of a divisional structure?

A

1) Potential loss of control
2) Lack of goal congruence
3) Duplication of effort

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11
Q

What is a matrix structure?

A

a combination of two or more types of organisational structures.

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12
Q

What are the advantages of a matrix structure?

A

1) Flexibility
2) Improved communication
3) Particularly useful for projects and temp teams

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13
Q

What are the dis-advantages of a matrix structure?

A

1) Dual command (confusion)

2) Time consuming meetings

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14
Q

What is a boundary less stucture?

A

Unstructured with a focus on flexibility.

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15
Q

What are hollow organisations?

A

Split functions into core and non-core activities (these are outsourced)

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16
Q

What are non-core activities?

A

Payroll, HR and security

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17
Q

What are virtual organisations?

A

Outsources many of its functions and simply exists as a network of contracts e.g., shop online

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18
Q

What are modular organisations?

A

Manufacturing company is broken down into components. Each component is made by the company or outsourced e.g., making a phone

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19
Q

What are Mintzberg’s building blocks?

A

1) Ideology
2) Strategic Apex
3) Middle line
4) Operating core
5) Technostructure
6) Support staff

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20
Q

What is ideology?

A

Culture, value

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21
Q

Who are the support staff?

A

Canteen, legal advice - normally outsourced

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22
Q

What is the technostructure?

A

Skilled staff

- HR, IT (not involved making product

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23
Q

What is Mintzberg’s Building blocks?

A

Different businesses have their own key building block and their own co - ordinating mechanisms

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24
Q

What is a entrepreneurial businesses key building block?

A

Strategic apex

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25
Q

What is a divisionalised businesses key building block?

A

Middle line

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26
Q

In a simple structure which block dominates?

A

Strategic apex

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27
Q

what is the simple structure known as?

A

Entrepreneurial structure

28
Q

What kind of structure does a simple structure have?

A

simple, flat structure

29
Q

Describe the simple structure?

A

One large unit with one or a few top managers.

Relatively unstructured and informal and the lack of standarised systems allow the organisation to be flexible

30
Q

what is an example of a simple structure?

A

young company that is tightly controlled by its owner

31
Q

In a machine bureaucracy which block dominates?

A

technostructure

32
Q

Describe the machine bureaucracy?

A

Very formal work.

Many routines and procedures of decision making tends to be centralised

33
Q

What is an example of a machine bureacruacy?

A

Large manufactures are common e.g., government agencies

34
Q

What dominates in a professional bureaucracy?

A

Operating core

35
Q

What is the difference between the professional bureaucracy and machine bureaucracy?

A

The professional organisations rely on highly trained professionals who demand control of their own work making it de-centralised

36
Q

What is an example of professional bureaucracy?

A

Schools, uni, accounting and law firms

37
Q

What dominates in a divisionalised?

A

Middle line

38
Q

Describe a divisionalised structure?

A

If an organisation has many different product line and business units. Own decisions and unique structures

39
Q

What dominates in a adhocracy structure?

A

Support staff/ operating core

40
Q

What kind of decisions are made in a adhocracy structure?

A

Decentralised and power is delegated to wherever it is needed

41
Q

What are some examples of a adhocracy structure?

A

Filmmaking, consulting and pharmaceuticals

42
Q

What dominates in a missionary structure?

A

Ideology

43
Q

What is the missionary structure known as?

A

Idealistic structure

44
Q

Describe the missionary structure?

A

The norms infusing the work in this type of organisation are controlled, usually by whole organisation so that everyone functions according to the same set up of beliefs

45
Q

What does the span of control refer to?

A

No. Of employees

46
Q

What does the scalar chain refer to?

A

Level of employee

47
Q

What is shared service centre approach?

A

Involves restructuring the provision of certain services within the organisation so that the service is centralised into one specific part of the organisation

48
Q

What is out sourcing?

A

Contracting out aspects of the work, previously done in house, to specialists providers

49
Q

What is off shoring?

A

Relocation of corporate activities overseas

50
Q

What are the advantages of off shoring?

A

Cheaper, faster if centralised, technology allows it to work well

51
Q

What are the disadvantages of off shoring?

A

Cultural, language/time zone, job losses, foreign exchange risk

52
Q

What does centralised mean?

A

Hierarchy, decision making structure. Mostly small businesses, little room for error

53
Q

What does decentralised mean?

A

Operated on deleted decision flexibility, open communication, manager run dep as see fit bit with guidelines

54
Q

What does the Anthony triangle do?

A

Takes a hierarchical view of management structure with many operational decisions at the bottom, some tactical decisions in the middle and a few but important strategic at the top

55
Q

What are the 4 P’s of marketing?

A

Product, place, promotion, proce

56
Q

What are the extra 3 P’s of marketing that service industries have?

A

People, processes, physical

57
Q

What are the main aspects of product in marketing?

A

Product portfolio, width, line, depth

58
Q

What is penetration pricing?

A

Competitive prices straight away

59
Q

What is follow the leader pricing?

A

What are our competitors doing?

60
Q

What is loss leader pricing?

A

Companies deliberately sell products at a loss

61
Q

What is variable pricing?

A

Inflicting demand e.g., train off peak and peak

62
Q

What is promotion?

A

Making people aware of the products.

63
Q

What are the key elements to promotion?

A

Awareness, interest, desire, actuon

64
Q

What is place in relation to marketing?

A

Where and how do we distribute and sell

65
Q

What is zero level distribution?

A

Customers can buy directly from supplier

66
Q

What is one level distribution?

A

Customers go to retailer who have bought from supplier

67
Q

What is two level distribution?

A

One or more middle man, supplier -> whole seller-> shop -> customer

FBT (24 decks)

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