Chapter 16 marketing family life principles, practices, and programs Flashcards
FLE has been characterized as suffering from what?
underwhelming participation
there are many reasons for under involvement but one reason FLEs can control is ___
marketing
marketing emphasizes what?
understanding target audiences through research, as a prelude to or concurrent with program development, in order to tailor the programs to the needs of the audience and thus facilitate their acceptance
marketing in FLE involves the use of ______ to encourage the adoption of a behavior, principle, or practice that will benefit individuals, families and society
consumer marketing principles
FLEs can best market their programs by drawing upon:
the original 4 P's of marketing product price place promotion
integrated with additional P's of social marketing: publics partnerships policy purse strings
product
total package of professional services that is delivered to the client
in order to make your product the best it can be you must:
assess WHO is your audience
assess WHAT your audience needs
asses WHEN, WHERE and HOW you audience wants to receive info
assess how to POSITION THE PRODUCT with your audience
price
the fee for services rendered is determined after examining factors
place
physical location where services are offered to users
three important considerations
access - easily and conveniently accessible
security - physical and emotional safety
appearance - environment, materials and educators professional
promotion
method of bringing awareness about the service to the service user
word of mouth, media, etc
what is the most effective promotion?
personal communication or word of mouth
publics
groups external to the program
three secondary external groups
policymakers
gatekeepers - those who have control over access to public messages that encourage primary group
partnership - collaborations
policy
course of action adopted and pursued by government, ruler, political party
