Chapter 13 Working with the media in family life education Flashcards
what is the best and most powerful way of attaining success and conveying your message to the largest audience?
Mass media
what are the most common mass media OUTLETS?
newspapers, magazines, television, radio stations, wire service, internet
Media representatives are always under what?
a deadline
one that is typically measured in minutes and hours rather than days and weeks
If media representatives leave you a message, return the call immediately. It shows that you are responsive and what?
media friendly
Do not flood a media rep with ____
info
Info has to fit into only one of the following categories to be considered noteworthy:
PROXIMITY - “local” stories
TIMELINESS - an event happening today or tomorrow is fresh; yesterday is old news
VALUE/IMPORTANCE - what kind of impact will it have on media outlets audience?
CONFLICT/CONTROVERSY
UNUSUAL
HUMAN INTEREST
Build mutually beneficial relationships with media by ___
identify local media reps
introduce yourself and organization
ask questions
Have good media etiquette
contact is important, but don’t be annoying
respect deadliness and call at appropriate times
respond quickly
send thank you cards
recommend another expert or source when you don’t have the info
tell the truth
never exaggerate your qualifications
what are information tools?
PRESS KIT - package for media representatives of written materials created to introduce and provide background on your company.
- fact sheet
- current releases
- bio sheet
- recent media clips
- brochures
what are the standard press release format guidelines?
use company letterhead
place contact info In right corner
center headline
larger font for headline
include date and info to be released
indent all paragraphs 5 spaces
use double spacing
limit “lead” to 1-2 paragraphs
limit release to 2 pages
have “more” at bottom of page
include numbers on pgs
center ### at bottom of page to show no more info
Working with newspaper column article
you can print a regular column on a topic
working with radio programs
radio programs are short, prerecorded segments that follow a basic structure
working with public service announcement
any announcement with no charge
PSA is not free advertising - short and edited carefully
all media material should be written according to what?
the Associated Press (AP) stylebook
simplify and round off what?
complicated numbers
