Chapter 14 Social Flashcards
Social cognition
How ppl think about themselves and others
Social psychology
Studies way ppl relate to others
Attitude
Set of thoughts feelings and actions, evaluative
- advertising industry devoted to changing ppls attitudes towards products
Affected by the
- mere exposure effect
- centeral and peripheral routes to persuasion
- harder to change attitudes of more educated ppl
- more educated audience should be shown acknowledgement and refuting of the opposing side, uninformed audience should be shown one side
Mere exposure affect
The more one is exposed to something the more one will come to like it (in advertising, more is better)
Central route
Persuasion technique that involves deeply processing the actual content of the message and why one should have this certain attitude towards it
Peripheral route
Persuasive technique involves focusing on other characteristic of the message(not the actual content) like the communicator
- attractive ppl famous ppl and experts work best
relationship bw attitude and behavior
Attitudes don’t perfectly predict behavior
- Richard lapiere’s study
cognitive dissonance theory
- Leon festinger and James carlsmith study
Richard lapiere
- conducted study that showed attitude wasn’t perfectly related to behavior
- establishments that served a Chinese couple later reported they would refuse such a couple service
Cognitive dissonant theory
Ppl are motivated to have matching attitudes and behaviors, if they don’t they have unpleasant mental tension or dissonance
Confederate
Ppl who work with the experimenter, but the participants don’t know this
Leon festinger and James carlsmith
- did study on cognitive dissonance
- ppl who described a boring task as interesting for $1 in compensation reported liking the task more than ppl paid $20
Compliance strategies
- Foot in the door
- door in the face
- norms of reciprocity
Foot in the door phenomenon
Compliance strategy
- if you can get ppl to agree to a small request they are more likely to agree to a follow up request
Door in the face phenomenon
Compliance strategy
- after ppl refuse a large request they will look more favorably upon a follow up request that seems in comparison a lot more reasonable
Norms of reciprocity
Compliance strategy
- ppl tend to think that when someone does something nice for them they ought to do something nice in return
Attribution theory
Explains how ppl determine the cause of what they observe
- dispositional/person or situation attribution
- can be stable or unstable
- Harold Kelley’s theory
Dispositional/Person attribution
Attributing an event to the person
- charley gets perfect score on a test, b/ he is so smart (stable)
- charley gets perfect score on test, b/ he studied a lot for this one test (unstable)
Situation attribution
Attributing an event to the situation
- charley gets perfect score on test b/ the teacher is really easy (stable)
- charley gets perfect score on test b/ the teacher happened to give one easy test (unstable)
Harold Kelley
Theory that explains the kinds of attributions ppl make based on
- consistency- how similarly the person acts in the same situation over time (determines stable or unstable attribution)
- distinctiveness- how similar this situation is to others we have watched from the person
- consensus- how others in the same situation have responded (determines situation or person)
Self fulfilling prophecy
- pre conceived expectations of ppl can influence the way they behave once you meet them
- Robert rosenthal and Lenore Jacobson experiment
Robert rosenthal and Lenore Jacobson
- studied self fulfilling prophecy
- teachers positive expectations led to increases in student iq scores
Attributional biases
- fundamental attribution error
- false consensus affect
- self serving bias
- just world belief
Fundamental attribution error
- Overestimating importance of dispositional factors and underestimating situational factors in other ppl actions
- In our own actions, we make a lot more situational attributions
- far less likely to occur in collectivist cultures than individualistic cultures