Chapter 13

Question 1

A powerful form of communication that includes a speaker who has a reason for speaking, an audience that gives the speaker attention, and a message that is meant to accomplish a specific purpose.

Answer 1

Public Speaking

Question 2

A highly systematic process of getting to know one’s listeners relative to the topic and speech occasion

Answer 2

Audience analysis

Question 3

The systematic study of the quantifiable characteristics of a large group.

Answer 3

Demographics

Question 4

Psychological qualities of an audience, such as attitudes, values, lifestyles, behaviors, and interests.

Answer 4

Psychographics

Question 5

A technique for identifying potential speech topics whereby the writer begins with a core idea and branches out into a web of related thoughts and ideas.

Answer 5

Clustering

Question 6

Three criteria for deciding on speech topic

Answer 6

1. Does it interest you
2. Does the topic meet criteria
3. Will your audience find it worthwhile

Question 7

A statement that expresses both the topic and the general speech purpose in action form and in terms of the specific objectives the speaker hopes to achieve with his or her presentation

Answer 7

Specific purpose statement

Question 8

A statement that conveys the central idea or core assumption about the speaker’s topic.

Answer 8

Thesis statement

Question 9

The crime of presenting someone else’s words, ideas, or intellectual property as one’s own, intentionally or unintentionally.

Answer 9

Plagiarism

Question 10

A list of resources the speaker has consulted, to which he or she can refer on note cards

Answer 10

Running Bibliography

Question 11

Feeling worthy, honored, or respected

Answer 11

Dignity

Question 12

incorruptibility

Answer 12

integrity

Question 13

Four rules for ethical speeches

Answer 13

trustworthy
responsible
respectful
fair

Question 14

Sameness, as applied to a public speaker and his or her audience.

Answer 14

homogeny