chap 1: slide 20, 21 Flashcards

1
Q
#slide20_selfconcept
totality /tōˈtalitē/
A

toàn bộ

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2
Q
#slide20_selfconcept
the totality of an individual's thoughts and feelings about oneself
A

tổng thể những suy nghĩ và cảm xúc của một cá nhân về bản thân

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3
Q
#slide20_selfconcept
self-concept is\_\_\_\_\_
A

the totality of an individual’s thoughts and feelings about oneself

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4
Q
#slide20_lifestyle
how one lives, including the products one buys, how one uses them, what one thinks about them, and how one feels about them
A

cách người ta sống, bao gồm sản phẩm họ mua, họ sử dụng chúng như thế nào, họ nghĩ gì về chúng, và họ cảm thấy thế nào về chúng

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5
Q
#slide20_lifestyle
lifestyle is\_\_\_\_\_\_\_
A
1. how one lives, 
including the products
2. one buys, 
3. how one uses them, 
4. what one thinks about them,
5. and how one feels about them
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6
Q

slide21_consumer_decisions

perceived /pərˈsēv/
perceived problem

A

lĩnh hội, nhận thức (a)

vấn đề nhận thức

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7
Q
#slide21_consumer_decisions
opportunity /ˌäpərˈt(y)o͞onitē/
A

cơ hội

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8
Q
#slide21_consumer_decisions
consumer decisions result from\_\_\_\_
A
  1. preceived problems

2. and opportunities

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9
Q
#slide21_situations
arise /əˈrīz/
A

nảy sinh (v)

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10
Q

slide21_situations

specific /spəˈsifik/
specific situations

A

riêng, xác định, cụ thể (a)

tình huống cụ thể

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11
Q
#slide21_situations
the nature of the situation influences the resulting consumer behavior
A

bản chất của tình huống ảnh hưởng đến kết quả vi người tiêu dùng

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12
Q
#slide21_situations
consumer problems arise in\_\_\_\_\_
A
  1. specific situations

2. and the nature of the situation influences the resulting consumer behavior

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