chap 1: slide 13,14

Question 1

#slide13_Marketing_strategy
superior /səˈpi(ə)rēər.

Answer 1

cấp trên, siêu, người có địa vị cao (a,n)

Question 2

#slide13_Marketing_strategy
target /ˈtärgit/

Answer 2

mục tiêu (n) (v)

Question 3

#slide13_Marketing_strategy 
require /riˈkwīr/

Answer 3

yêu cầu, đòi hỏi (v)

Question 4

#slide13_Marketing_strategy
formulation /ˌfôrmyəˈlāSHən/

Answer 4

công thức, bày tỏ ý kiến (n)

vd: công thức hóa học Chemical formula

Question 5

#slide13_Marketing_strategy
consistent /kənˈsistənt/

Answer 5

thích hợp, nhất trí (a)

Question 6

#slide13_Marketing_strategy
marketing mix

Answer 6

hỗn hợp tiếp thị

Question 7

#slide13_Marketing_strategy
communicationS /kəˌmyo͞onəˈkāSHən/

Answer 7

truyền thông (n)

Question 8

#slide13_Marketing_strategy
distribution /ˌdistrəˈbyo͞oSHən/

Answer 8

phân phối, phân phát (n)

Question 9

#slide13_Marketing_strategy
services /ˈsərvis/

Answer 9

dịch vụ (n)

Question 10

#slide13_Marketing_strategy
marketing strategy is\_\_\_\_\_\_\_

Answer 10

the answer to the question: How will we provide superior customer value to our target market?

Question 11

#slide13_Marketing_strategy
This requires the fomulation of a consistent \_\_\_\_\_\_, which includes the:

Answer 11

marketing mix

1. product
2. price
3. communications
4. Distribution
5. services

Question 12

slide14_consumer_decisions
intervene(s) /ˌintərˈvēn/

Answer 12

can thiệp (v)

Question 13

slide14_consumer_decisions

implement(v)

Answer 13

(n) đồ dùng, công cụ, phương tiện : kitchen
implements dụng cụ làm bếp
(v) thi hành(kế hoạch)
thực hiện (hợp đồng)

Question 14

slide14_consumer_decisions

the consumer decision process_____between the______,as_____in the____, and the____

Answer 14

intervenes
marketing strategy
implemented
marketing mix
outcomes

Question 15

slide14_consumer_decisions

only if

Answer 15

chỉ nếu

Question 16

slide14_consumer_decisions

1. consumers see a need that its product can solve

Answer 16

người tiêu dùng thấy nhu cầu sản phẩm của mình có thể giải quyết

Question 17

slide14_consumer_decisions

2. become aware of the product and its capabilities

Answer 17

nhận thức được sản phẩm và khả năng của nó

Question 18

slide14_consumer_decisions

3. decide that it is the best available solution

Answer 18

quyết định rằng đó là giải pháp tốt nhất có sẵn

Question 19

slide14_consumer_decisions

4. PROCEED to buy it

Answer 19

TIẾN HÀNH (v) mua nó

Question 20

slide14_consumer_decisions

5. become satisfied with the result of the purchase

Answer 20

trở nên hài lòng với kết quả mua hàng

Question 21

slide14_consumer_decisions

the firm can suceed only if _____

Answer 21

1. consumers see a need that its product can solve
2. become aware of the product and its capabilities
3. decide that it is the best available solution
4. PROCEED to buy it
5. become satisfied with the result of the purchase