chap 1: consumer bahavior and marketing strategy ( slide 6,7,10,11)

Question 1

#slide 1
individual(s) /ˌindəˈvijəwəl/

Answer 1

(những) cá nhân (a,n)

Question 2

#slide 1
organization(s) /ôrgəniˈzāSHən/

Answer 2

(những) cơ quan, tổ chức (n)

Question 3

#slide 1
select /səˈlekt/
students must select their own program

Answer 3

lựa chọn(v)

Question 4

#slide 1
secure /siˈkyo͝or/

Answer 4

đảm bảo (v)

Question 5

#slide 1
dispose of /disˈpōz/

Answer 5

vứt bỏ (v)

Question 6

#slide 1
product /ˈprädəkt/

Answer 6

sản phẩm (n)

Question 7

#slide 1
idea /idea/

Answer 7

cảm nghĩ, ý kiến (n)

Question 8

#slide 1
satisfy needs

Answer 8

đáp ứng nhu cầu

Question 9

slide 1

impact
there was the sound of a third impact

Answer 9

sự tác động, sự va chạm (n)

Question 10

#slide 1
society /səˈsīətē/

Answer 10

xã hội, sự giao thiệp, sự xã giao (n)

Question 11

#slide 1
consumer behavior is\_\_\_\_\_

Answer 11

the study of individuals, group, or organizations

Question 12

#slide 1
consumer behavior is the study of individuals, group, or organizations and\_\_\_\_\_\_\_\_\_

Answer 12

the processes the use to select, secure, use and dispose of products, services, experiences, or ideas to satisfy needs

Question 13

#slide 1
consumer behavior is the study of individuals, group, or organizations and the processes the use to select, secure, use and dispose of products, services, experiences, or ideas to satisfy needs and\_\_\_\_\_\_

Answer 13

the impacts that these processes have on the consumer and society

Question 14

#slide 1
consumer behavior?

Answer 14

is the study of individuals, group, or organizations and the processes the use to select, secure, use and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society

Question 15

#slide 7
application /ˌapliˈkāSHən/

Answer 15

ứng dụng(n)

Question 16

#slide 7
regulatory

Answer 16

quy định

Question 17

#slide 7
policy

Answer 17

chính sách (n)

Question 18

#slide7
informed

Answer 18

có hiểu biết, am hiểu (a)

Question 19

#slide 7
Applications of consumer behavior

Answer 19

các ứng dụng của hành vi khách hàng

Question 20

#slide 7
Applications of consumer behavior

Answer 20

1. Marketing strategy: chiến lược tiếp thị
2. Regulatory Policy: chính sách quy định
3. Social Marketing : sự tiếp thị xã hội
4. Informed Individuals: những cá nhân có hiểu biết

Question 21

#slide_10
segmentation /¸segmen´teiʃən/

Answer 21

phân khúc (n)

Question 22

#slide_10
portion /ˈpôrSHən/

Answer 22

phần (n)

Question 23

#slide_10
differ

Answer 23

khác (v)

Question 24

#slide_10
need

Answer 24

nhu cầu (n)

Question 25

#slide_10
Market segmentation

Answer 25

phân khúc thị trường

Question 26

#slide_10
is a portion of a larger market whose needs differ from the larger market

Answer 26

là một phần của một thị trường lớn hơn có nhu cầu khác với thị trường lớn hơn

Question 27

#slide_10
Market segmentation is\_\_\_\_\_\_

Answer 27

is a portion of a larger market whose needs differ from the larger market

Question 28

#slide_11
involve /inˈvälv/

Answer 28

liên quan (v)

Question 29

#slide_11
identify /īˈdentəˌfī/

Answer 29

nhận định (v)

Question 30

#slide11
set

Answer 30

bộ (n)

Question 31

#slide11
similar /ˈsimələr/

Answer 31

giống, tương tự (a)

Question 32

#slide11
grouping customers with similar need sets

Answer 32

nhóm những khách hàng với các bộ nhu cầu tương tự

Question 33

#slide11
describing each group

Answer 33

mô tả từng nhóm

Question 34

#slide11
attractive /əˈtraktiv/

Answer 34

hấp dẫn, có sức hút (a)

Question 35

Slide11

selecting an attractive segment(s) to serve

Answer 35

chọn (các) phân khúc hấp dẫn để phân phối

Question 36

Market Segmentation involves_____steps?

Answer 36

• 4 steps
  1. Identifying Product-related need sets
  2. grouping customers with similar need sets
  3. describing each group
  4. selecting an attractive segment(s) to serve