Changing places:Meaning and Representation Flashcards
meaning
individual or collective perceptions a place
representation
how a place is portrayed in society
place memory
the ability to make the past come to life in the present.
via photos or souvenirs
what is it in regards to perceptions of international places?
the media tends to influence our perception
how is the UK promoted?
British council promote the UK through educational and cultural links e.g. The monarchy
which agents of change aim to manage the perception of place.
local government,tourist organisations and community groups
Government stratergies to manage and manipulate perception of place,
place marketing
rebranding
reimaging
place marketing
PR companies may be employed to create positive perceptions of a place.
e.g. Theafricathemedianevershowsyou
define rebranding
the way or ways a place is re-developed and marketed so that it gains a new identity.It can then attract new investors and visitors.
May involves re-imaging and regeneration
re-imaging
generating a new positive set of ideas about a place.
regeneration
positively transforming the economy of a place that has displayed symptoms of decline