CH 4: Behavior & Attitudes Flashcards
What does the Implicit Association Test (IAT) measure? & how does it measure what it’s supposed to measure?
- Implicit attitudes
- It uses reaction times to measure how quickly people associate concepts
What happens when people become more self-aware?
-They are more conscious of their words & deeds
What are Attitudes?
-They are favorable or unfavorable evaluative reactions towards something
When will be a time where we believe something?
-When we say it
What does the Cognitive-Dissonance Theory assume?
-That when we do something that is inconsistent, we are negatively aroused & to reduce this we will justify our actions to ourselves
What is our behavior a product of?
-Individual person and individual situation
What is Self-Presentation?
-Us expressing attitudes so that we can appear as consistent
How have psychologists identified how behavior affects our attitudes?
- Self presentation
- Self perception
- Cognitive dissonance
What kind of explanation does Cognitive-Dissonance provide us?
-An explanation for self-persuasion
What is Insufficient Justification?
-The reduction of dissonance by internally justifying one’s behavior when external justification is not enough
What is overjustification?
- It results from bribing people do what they already like doing
- Therefore they see that their actions are externally controlled than being internally appealing
What is the relationship between Self-presentation theory and Cognitive Dissonance theory?
-They actually make the same predictions
What is Self-Affirmative theory?
-The justification of our actions & decisions
How were the Self-Perception theory & Dissonance theory created?
-They were created by human imagination
work on
- theory comparisons
- identifying principles of aggregation
- recognizin self persuasion
