C6. P1 Flashcards

1
Q

Define learning.

A

Experiences that produce relatively permanent changes in future behavior and/or experience

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2
Q

Define reflexes.

A

Hardwired goal-directed behavioral responses to internal or environmental cues that do not have to be learned

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3
Q

Define instincts.

A

Inborn, goal-directed fixed behavioral chains in animals

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4
Q

Explain associative learning.

A

Involves forming links between stimuli, stimuli and internal states, stimuli and behavior, or all of the above

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5
Q

What does the behaviorist perspective focus on?

A

How organisms learn associations

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6
Q

Explain classical conditioning.

A

Learning to link a once neutral stimulus with a given behavior that initially has nothing to do with the neutral stimulus

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6
Q

Explain classical conditioning.

A

Learning to link a once neutral stimulus with a given behavior that initially has nothing to do with the neutral stimulus

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7
Q

Explain operant conditioning.

A

Involves associating a voluntary behavior to a consequence within a given context, stimulus, or during a particular event

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8
Q

What are the two major types of learning in the behaviorist perspective?

A

Classical Conditioning and operant conditioning

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9
Q

Explain the social cognitive perspective.

A

Observations of the external world, consideration of past experiences, and thinking about future behavior and goals taken into account

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10
Q

What are the three major learning perspectives?

A

Classical Conditioning, operant conditioning, and observational learning

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11
Q

What is observational learning?

A

Aacquiring associations and altering behavior based on observing others

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12
Q

What is applied behavioral analysis?

A

An approach to behavioral modification based on learning theory and research in motivation

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13
Q

When is ABA used and where?

A

Learning/communication problems. They could be in mental health treatment settings or an impatient hospital

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14
Q

What are the 4 steps of ABA?

A

-Identifying a target behavior
-Developing goals
-measure progress towards the goal
-Monitors frequency of behaviors prior to any intervention

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15
Q

What are antecedents (of non-adaptive behavior)?

A

Things that tend to happen just before a given behavior is emitted

16
Q

What do market researchers do?

A

Focus on studying consumer’s needs, reactions, preferences, and responses to advertising and marketing efforts

17
Q

Who do market researchers usually work for?

A

A research company or a company division dedicated to market research

18
Q

Explain consumer insights.

A

Studying the behaviors and trends of consumers to improve or develop products and services