Business systems

Question 1

MIS (Management Information System)

Answer 1

An MIS is used to collect, store, analyse and present data for an organisation. The system organises a large amount of data (such as databases) so that it can be used for decision making and general data analysis e.g. a bank could use this to profile customers

Question 2

Management Information systems strengths

Answer 2

Provides accurate data analysis and data can be backed up easily.

Question 3

Management Information systems weaknesses

Answer 3

It is very expensive and employees will need training to use software accurately for maximum efficiency

Question 4

CRM (Customer Relationship Management)

Answer 4

A CRM system is used to improve the relationship between customers and an organisation. It can be user to increase customer loyalty as well as increasing the customer base e.g. marketing teams tracking which promotions customers are responding well to

Question 5

Customer Relationship Management strengths

Answer 5

It improves customer experience and staff productivity

Question 6

Customer Relationship Management weaknesses

Answer 6

It may not be suitable for all businesses and there are security and data protection issued with centralised data