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Business Studies A2 > Business Examples > Flashcards

Business Examples Flashcards

1
Q

Bosch environmental / R&D investment:

A

Bosch invests 50% of its R&D budget in technologies supporting environmental protection

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2
Q

Bosch eXchange program:

A

Bosch eXchange program remanufactures used car components, generating 23,000 metric tons less carbon dioxide annually compared to new production

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3
Q

Starbucks Sustainable Coffe Challenge:

A

Starbucks has committed to providing one million coffee trees to farmers as a partner in Conservation International’s ‘Sustainable Coffee Challenge’
- Plan to hire 10,000 refugees across 75 countries in the next five years

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4
Q

Iceland palm oil campaign:

A

Iceland announced they would stop manufacturing product containing palm oil to draw attention to tropical deforestation

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5
Q

Virgin employee motivation:

A

Richard Branson puts his employees over customers - he collects feedback from employees by walking around the cabin and talking directly to staff during flights
- “In the end shareholders do well, the customers do better, and your staff remains happy”

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6
Q

Huawei market growth:

A

Huawei’s market share reached 15% (Samsung is market leader with 17%)
- Consumers in China are turning to cheaper brands for smartphones

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7
Q

Tesla customer service:

A

Tesla goes to the customer’s home to fix car issues rather than making the customer go to the repair shop in their time

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8
Q

Harley Davison after-sales service:

A

When a customer purchases a Harley Davidson, they are encouraged to join the Harley Owners Group which connects riders and the brand and also helps with maintenance and bike issues

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9
Q

Aldi sales growth:

A

Aldi now have a market share of around 7.5% as opposed to 3% in 2012.

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10
Q

Amazon hard HRM:

A

Amazon accused of treating staff like robots as it emerged that ambulances had been called out 600 times to the UK warehouses in the past three years.

  • Employees told “it’s not what you want, it is what we decide”
  • Pregnant woman made to stand 10 hours without a chair
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11
Q

Amazon R&D:

A

Amazon topped the list of US company spending on R&D in 2017 with $22.6 billion to produce products such as Alexa

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12
Q

Primark only selling in store:

A

Primark does not sell online - their low prices means low profit margins and going online would mean absorbing shipping costs or passing them to the consumer

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13
Q

Sea World reputation:

A

Sea World’s public image was damaged after a documentary brought to light the conditions that they keep their Orca whales in - their stock fell 33% as a result

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14
Q

Tesco quality control:

A

Tesco burgers found to contain horse meat leading to their value falling by nearly £300 million

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15
Q

Nike advertisement:

A

Nike ‘Just Do It’ campaign resulted in their sales going from $800 million in 1988 to $2 billion within a decade
- Nike got support from athletes including Michael Jordan and turned the brand into a fashion statement rather than just sportswear

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16
Q

Debenhams retrenchment:

A

Debenhams plan to cut 50 stores after £492 million annual loss with up to 5,000 jobs at risk

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17
Q

Unilever shareholder influence:

A

Unilever cancels plans to move headquarters from London to Rotterdam due to pressure of shareholders

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18
Q

Kleenex pressure groups:

A

Kleenex ‘mansize’ tissue boxes renamed ‘extra large’ in response to criticism from customers and feminist campaigners

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19
Q

Walmart innovation:

A

Walmart applied for a patent for smart shopping carts to give store feedback about shopping habits
- Shopping carts are equipped with sensors that can read pulse, palm temperature and walking speed in order to understand how customers feel in the store

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20
Q

Thomas Cook primary research:

A

Thomas Cook considers introducing pre-bookable sun-beds after survey finds 1 in 10 are in favour of the idea

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21
Q

Premier Inn product development:

A

Premier Inn new Zip rooms that are 8.5 square metres starting from £19

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22
Q

New look failed international expansion:

A

New Look abandons Chinese operation as they try to find new tenants for their 130 stores in China

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23
Q

Hoversurf technological change:

A

Dubai Police started training on Hoversurf hover bikes, costing £114,000, to help attent emergencies quicker

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24
Q

Apple product life cycle:

A

Apple are no longer supporting the iPhone 5 as it is now considered vintage

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25
Q

John Lewis product life cycle / technological change:

A

John Lewis will not longer be selling DVD players as sales of product plunged by 40% over the last year following increasing popularity of streaming services such as Netflix

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26
Q

Honda JIT:

A

Honda Swindon assembly plant retains just an hours worth of parts at the production line - it requires 350 trucks’ worth of components delivered everyday

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27
Q

NHS cyber-crime:

A

NHS hit with a £92 million bill following fallout of the WannaCry cyber attack which disrupted services and left thousands of appointments cancelled
- Health department agreed £150 million of investment in cyber security over next three years

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28
Q

Dominoes market penetration:

A

Dominoes use notifications through e-commerce to encourage existing customers to buy more pizza

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29
Q

Amazon technology creating jobs:

A

Amazon creates 600 research and development jobs in Manchester for workers to focus on software development

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30
Q

Facebook data protection:

A

Facebook fined £500,000 over Cambridge Analytica scandal for breaches of data protection law
- Data belonging to 87 million users were improperly accessed

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31
Q

Lidl quality control:

A

Lidl shopper finds dead mouse in rice packet leaving house smelling of cooked mouse

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32
Q

Apple soft HRM:

A

Apple voted best private sector firm to work for in the UK according to new survey
- They employ around 6,500 people in the UK

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33
Q

Amazon Herzberg hygiene factors:

A

Amazon warehouse workers have sent emails directly to boss Jeff Bezos urging him to restore their employee share schemes, which were cut to fund a promised pay rise.
- Share scheme entitles them to one share - worth around £1,500 - for every year they work at Amazon

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34
Q

WHSmith retrenchment:

A

WHSmith closing six stores after reporting a fall in yearly profits by £2 million
- Moving staff at closing stores to other stores to prevent losses

35
Q

M&S retrenchment:

A

M&S total revenue for clothing and home department down 2.7%
- Planning to shut 100 sites by 2022

36
Q

Ryanair ethics:

A

Man filmed being racist on a Ryanair flight - Ryanair should have removed him from the flight but moved the victim instead

37
Q

BBC ethics:

A

BBC female editor found out she was being paid two thirds less than male co-worker doing same job

38
Q

Primark environment / contingency planning:

A

Fashion industry is a major source of greenhouse gases and discarded clothes are piling up in landfill sites
- Clothes are now being made to last and customers are encouraged to return unwanted clothes for reuse

39
Q

Healthcare Environmental Services environment / regulation:

A

Healthcare Environmental Services site held excess waste five times its capacity, equalling 350 tonnes including infectious fluids
- HES has been served with termination notices by 15 NHS trusts

40
Q

McDonalds legislation / environment:

A

EU proposal to cut down on single-use plastics so McDonalds tests paper straws in Britain

41
Q

Starbucks innovation:

A

Starbucks opened a store in Taiwan built from 29 recycled shipping containers

42
Q

Edinburgh tax:

A

Edinburgh plans to introduce a tourist tax

  • Transient visitor levy with draft proposals suggesting visitors pay £2 a night, capped at seven nights
  • Could bring £11 million annually to the city
43
Q

Independent Can Co tariffs:

A

Trump announced steep tariffs on foreign steel and aluminium

  • Independent Can Co relies on tin-plated steel from Europe to make products such as biscuit tines
  • Tariffs expected to add about $1.5 million in expense this year
44
Q

Argos technological change:

A

In 2012 Argos closed 75 stores.

  • It changed its corporate objective in late 2012 to reinvest itself as ‘a digital retail leader’
  • Over 2012-2013 winter season the firms ‘check and reserve’ ordering service grew its share of total sales from 28% to 31%, orders placed online via mobiles doubled, and 42% of Argos’s business was now done online
45
Q

Scottish Power environment / USP:

A

Scottish Power becoming the first major UK energy company to generate its electricity from wind power instead of coal and gas
- Plans to invest £5.2 billion over four years to double its renewables capacity

46
Q

Pret A Manger quality control / supply chain:

A

Pret A Manger accused of supplying a contaminated yoghurt suspected to have caused a death

  • CoYo yoghurt brand mis-sold to Pret a guaranteed dairy-free yoghurt found to contain dairy protein
  • Pret terminated its relationship with CoYO
47
Q

McDonalds ethics:

A

McDonalds refused firefighters free drinks after they were tackling a fire as they had no cash on them

48
Q

Cadbury market penetration:

A

Cadbury repackage their standard chocolates into Christmas selection box

49
Q

Lego market development:

A

Lego produce new colours of Lego to sell into female market

50
Q

HMV diversification / failed venture:

A

HMV diversified into the live entertainment market with £40m purchase of live music venues but exited market soon after

51
Q

Bic diversification:

A

Bic sell razors, pens, lighters and surfboards

52
Q

Zavvi management buy-out:

A

The managers of Richard Branson’s Virgin Megastores bought him out to create Zavvi

53
Q

Kraft conglomerate integration:

A

Kraft took over Cadbury for £11.5 billion

54
Q

Facebook horizontal integration:

A

Facebook took over instagram for $1 billion

55
Q

Daimler and Chrysler failed merger:

A

$36 billion Daimler and Chrysler merger failed due to cultural differences and overestimating synergies

56
Q

Unilever corporate ventures:

A

Unilever invested in Brainjuicer when they had one employee

  • They helped them expand into new markets
  • When they left the company it operated in 11 countries with approximately 140 employees
  • Unilever achieved a 17 x growth on its initial investment
57
Q

VW cost reduction:

A

VW demand discounts from their component suppliers to reduce average unit cost per car

58
Q

Sainsbury’s synergies:

A

Sainsbury’s £1.3 billion takeover of Home Retail Group (parent company of Argos)

  • Announced the potential for an estimate of £120 million of annual synergies
  • £60 million from Argos concessions
  • £40 million from cost synergies (removing duplicate functions
  • £20 million from revenue synergies (selling Sainsbury’s clothing through existing Argos network)
59
Q

Santander synergies:

A

Santander delivered £300 million of cost synergies from Abbey National which it bought for £9.6 billion

60
Q

Dyson R&D / innovation:

A

Dyson announced in 2014 that it would be investing £1.5 billion in long term innovation

  • £1 billion spent on R&D, with a further £250 million to be spent on a technology campus
  • Hope to launch 100 new products over the next four years
  • Aim to invest a third of its profits on research into new products
61
Q

GB Cycling team Kaizen:

A

GB cycling team used Kaizen to improve each element that goes into cycling by 1% to achieve larger gains
- They won 6 gold medals in 2016 olympics

62
Q

Google patents / takeover:

A

In 2011, Google bought Motorola for $12.5 billion, and secured around 17,000 patents with it which it needed for the Android system
- In 2014, it sold Motorola to Lenovo for $2.91 billion without the patents

63
Q

BMW counterfeits:

A

Chinese car manufacturer Shuanghuan launched the CEO, which is an almost identical copy of the BMW X5
- BMW brought them to court and lost the case

64
Q

Lego patent / innovation:

A

Lego lost the patent on the design of the bricks, allowing other companies to produce similar items. It innovated in three ways as a response:

  • Lego with friends range (new demographic segment)
  • Collaborations with brands like The Simpson’s (licensing agreements)
  • New products such as Ninjago (original IP)
65
Q

B&Q failed international expansion:

A

B&Q failed in China as the tradition in China is that the business you buy the paint from then does the decorating for you - there is no concept of DIY

66
Q

Pampers failed international expansion:

A

Pampers disposable nappies failed in China because Chinese families have no tradition of using disposable nappies

67
Q

Tesco failed international expansion:

A

Tesco failed in the USA as supermarkets in the US sell a wide variety of products rather than just food

68
Q

Dyson international production / labour costs:

A

Dyson moved its manufacturing to the Far East with the loss of about 800 UK jobs
- James Dyson said it was due to lower manufacturing costs as well as being closer to the suppliers

69
Q

Golden Wonder international production / speed to market:

A

Golden Wonder announced that its Pot Noodles would no longer be made in China and shipped 10,000 miles back to the UK

  • It moved manufacturing to Leeds creating 50 jobs
  • It cost £3,000 to send a container of noodles to the UK from China
70
Q

Tesco and Samsung alliance:

A

In 1999 Tesco created an alliance with Samsung to open ‘Home Plus’ - a series of supermarkets in South Korea
- Tesco brought knowledge of the industry, Samsung brought local knowledge

71
Q

Aviva delayering:

A

Aviva removed the regional management layer from its structure
- Expected to result in annual cost savings of around £100m

72
Q

Play Doh marketing / myth:

A

Play Doh was accidentally invented whilst trying to make a wallpaper cleaner

73
Q

Nordstrom customer service:

A

Nordstrom shoe store does not have a customer service department, rather it is embedded in all aspects of their culture

74
Q

Morrison changing market:

A

Morrison sparked talk of industry price war after it posted its lowest profit for five years and said it would invest £1 billion in price cuts over three years in a bid to recover market share lost to discount stores such as Aldi

75
Q

Nokia rate of technological change:

A

Nokia used to be a market leader but is battling for survival in a crisis caused by a range of factors:

  • Missed the smartphone revolution
  • Continued to focus on mobile devises rather than mobile phone applications
  • Intense competition
76
Q

M&S e-commerce / R&D:

A

M&S spent £150m improving its website in 2014

77
Q

Uber dynamic pricing:

A

Uber use ‘surge pricing’ - when demand for cars is greater than supply, prices rise to encourage more drivers to offer services

78
Q

NyQuil emergent strategy / repositioning:

A

When testing NyQuil, they realised the regular cold medicine kept putting people to sleep so they repositioned the product as a night-time cold remedy

79
Q

McDonalds CSR / environment:

A

McDonald’s Planet Champion Programme trains employees to find ways of reducing the environmental impact of the company as well as daily litter picking controls.

80
Q

Subway franchising:

A

Subway increased the number of its fast-food restaurants in UK and Ireland from 100 in 2002 to over 2000 by 2015 through franchising

81
Q

Amazon process innovation:

A

Amazon introduced Amazon Prime which provides one-day delivery for an annual fee

82
Q

Uber market share strategy:

A

Uber are valued at $90 billion but are yet to make a profit as they prioritise increasing market share

83
Q

WeWork flexible working / capacity utilisation:

A

WeWork offers shared office space allowing clients to shrink or grow their number of desks

84
Q

Beyond Meat innovation / environment / CSR pyramid:

A

Beyond Meat is an ethical plant-based burger business with investments from Bill Gates and Leonardo DiCaprio - they have admitted they may be unable to achieve or sustain profitability so shows that achieving ethical level on CSR pyramid is not always worth it

Business Studies A2 (74 decks)

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