7.3a Using Non-Financial Data to Analyse Performance Flashcards
1
Q
Performance metrics are used in a business to judge what?
A
How well it is doing
2
Q
Difficulties in using marketing, HRM and operations data:
A
- No standardisation
- Difficult to make judgements based on opinions
- Reflection on what has happened rather than what might happen
3
Q
What are the models created to judge performance?
A
- Kaplan and Norton’s Balance Scorecard
- Elkington’s Triple Bottom Line
