Business - 3.4

Question 1

marketing strategy

Answer 1

• plan to combine the right combination of the four elements of the marketing mix for a good / service to achieve a particular marketing objective

Question 2

3 consumer behaviours

Answer 2

1. routine / habitual
2. informed
3. impulsive

Question 3

routine / habitual

Answer 3

• made automatically

Question 4

informed

Answer 4

• usually seen when customer makes long-term decision (buying car, electronics …)

Question 5

impulsive

Answer 5

• happen without any prior planning / thot
• happens because a product has caught a customers eye

Question 6

selling in foreign markets - advantages

Answer 6

• can increase sales
• could be cheaper (different laws)
• new transport infrastructure

Question 7

selling in foreign markets - disadvantages

Answer 7

• difference in language & culture
• lack of market knowledge
• different legal controls