Business - 1.3 Flashcards
reasons for business growth
- higher profits
- more status for owners and managers
- larger share of its market
- lower average costs
economies of scale - examples
- purchasing : when businesses buy in ‘bulk’ so they get lower prices
- marketing : targeting large audience
- financial : bigger businesses get better interest rates
- managerial : afford specialists managers
- technical : more efficiency
economies of scale
- reduction in average costs as a business grows
ways for business growth
- internal growth
- external growth
internal growth
- business expands its existing operations
- independent
external growth
- business takes over / merges with another business
- growth that is dependent on another firm
3 types of external growth
- horizontal integration
- vertical integration
- conglomerate merger
horizontal integration
- same industry, different firm
eg. furniture company taking over another furniture company
vertical integration
- same industry and firm, different production sector
conglomerate merger
- firm merging another firm in a different industry
problems linked to business growth
- diseconomies of scale
- poor communication
- low morale
- slow decision making
diseconomies of scale
- factors that lead to an increase in average costs as a business grows beyond the optimum point
solution : expand slowly
poor communication
- bigger business makes it difficult to send and receive messages
solution : technology
low morale
- too many people can make others feel unimportant
solution : staff motivation techniques
slow decision making
- bigger businesses take longer to make decisions to satisfy all of the stakeholders
reasons for business remain small
- market is small : specialized goods
- owners objectives : full control
- lack of capital to expand
- nature of industry
why business fails
- poor management : lack of experience
- failure to plan for change : unable to adapt
- poor money management
- over-expansion
- competition with other business
why new businesses are at greater risk of failing
- failure to understand the market = lack of market research
- expanding too fast
- remaining rigid
- lack of sufficient finance = underestimate cost
- incompetence = lack of skills
4 way to measure business size
- no of employees
- value of output
- value of sales
- value of capital employed
number of employees
- total number of full time employees in an organization
- indicates company’s capacity and scale of operations
limitations : doesn’t accurately reflect business success, capital-intensive may be better than labor-intensive
value of output
- total value of goods or services produced by the business
- comparing businesses in the same industry
limitations : doesn’t account for efficiency or profitability. a company with high output might not be as profitable if production costs are high
value of sales
- revenue
- total sales generated by the business
- indicates market demand for a company’s products/services and financial success
limitations : high sales but low profit margins
value of capital employeed
- total value of assets used in the business (machinery, equipment and other investments)
- indicates level of investment in business infrastructure
limitations : doesn’t show efficiency, possible misuse of assets
stakeholders
- individuals or groups who have an interest or concern in a business