Brands and Marketing

Question 1

Why is it important for a marketing agency to know the target user of the product they are advertising?

Answer 1

So that they can aim their advertising towards an appropriate gender/ age group etc. This will make the campaign more successful.

Question 2

Why do companies want to have a logo?

Answer 2

to make their brand instantly recognisable.

Question 3

Suggest a place a sport company might advertise new trainers and explain why this would be a good location?

Answer 3

-a sports event- people could associate with sporting success and want to emulate that themselves so will buy more products