Barron14: Social Psychology Flashcards
SOCIAL COGNITION?
- helps explain how people THINK about THEMSELVES and OTHERS.
MERE EXPOSURE EFFECT?
- states that the more one is exposed to sth, the more one will come to like it.
Persuasive messages can be processed through…(2)
- CENTRAL ROUTE - involves deeply processing the content of the message;
- PERIPHERAL ROUTE - involves other aspects of the messages e.g. characteristics of the person imparting the message
What types of people seem to be the most PERSUASIVE COMMUNICATORS? (3)
- attractive people
- famous people
- experts
Presenting messages to : UNINFORMED AUDIENCE vs. SOPHISTICATED AUDIENCE?
- research has found that when dealing with a relatively uninformed audience, presenting a ONE SIDED MESSAGE is best. However, when attempting to influence a more sophisticated audience, a communication that ACKNOWLEDGES AND THEN REFUTES OPPOSING ARGUMENTS will be more effective.
Richard LAPIERE experiment?
- demonstrated that the relationship b/w ATTITUDES and BEHAVIORS is far from perfect
- conducted an early study involving discrimination against Asians. –> traveled thru the West Coast visiting many hotels and restaurants with an Asian couple to see how they would be treated. On only one occasion were they treated poorly due to their race. later, lapiere called them and asked them about their attitudes toward asian patrons. over 90% of the respondents said that they would not serve asians –> illustrates that attitudes do not perfectly predict behavior
COGNITIVE DISSONANCE THEORY?
- based on the idea that ppl are motivated to have CONSISTENT ATTITUDES/BEHAVIORS. When they do not, they experience unpleasant mental tension or DISSONANCE (which may lead them to change their attitudes/behaviors)
e. g. amira thinks that studying is only for geeks ; then studies for 10 hours; –> experiences dissonance so she changes her attitude and decides that studying does not necessarily make someone a nerd.
TRIANGULAR THEORY? (3) types of love.
PASSION + INTIMACY + COMMITMENT
- ROMANTIC LOVE = passion + intimacy
- COMPANIONATE LOVE (love b/w siblings, parent and child) = intimacy + commitment
- CONSUMMATE LOVE = passion+ intimacy + commitment (long lasting relationship b/w married ppl)
Leon FESTINGER and James CARLSMITH experiment?
- conducted a classic experiment about cognitive dissonance. subjects were asked to conduct a boring task then were payd 1$/20$ to tell the next person that the task was interesting. those who were only paid $1 experienced cognitive dissonance(external stimuli not sufficient), so they changed their attitudes about the game; those who were paid $20 experienced relatively little dissonance bcos they lied bcos they were paid $20.
FOOT-IN-THE-DOOR phenomenon?
- suggest that if you can get ppl to agree to a SMALL REQUEST, they will become more likely to agree to a FOLLOW-UP request that is larger.
DOOR-IN-THE-FACE phenomenon?
- argues that after people REFUSE a LARGE REQUEST, they will look more favorably upon a FOLLOW-UP REQUEST that seems, in comparison, much more reasonable.
What does ATTRIBUTION THEORY try to explain?
- its tries to explain how ppl determine the CAUSE of what they observe.
Charlie gets a perfect score on his math test. What ATTRIBUTIONS can you make? (4)
- DISPOSITIONAL-STABLE ATTRIBUTION: charlie is always very good at math.
- DISPOSITIONAL-UNSTABLE: charlie studied hard for this test
- SITUATIONAL-STABLE: the math teacher always gives easy tests
- SITUATIONAL-UNSTABLE: the math teacher happened to give an easy test this time
Charlie gets a good score on his math test. Apply Harole KELLEY’s theory.
- CONSISTENCY: how does charlie usually do on his math test?
- DISTINCTIVENESS: does charlie do well on all tests?
- CONSENSUS: did many people get a perfect score on the math tests?
What is a SELF-FULFILLING PROPHECY?
- the expectations we have about others can actually influence the way those others behave.
- for example, if jon is repeatedly told that chet, who he has never met, is really funny, when jon does finally meet chet, he may treat chet in such a way as to elicit the humorous behavior he expected.
What did Robert ROSENTHAL and Lenore JACOBSON conduct a study on?
- they conducted a study on SELF-FULFILLING PROPHECIES.
- administered a standard IQ test on a group of elementary children, then (secretly) randomly selected several students and told their teachers that they were on the verge of significant academic growth. when they back at the end of the year and administered the IQ test on the students again, those that had been randomly selected demonstrated a higher IQ than the other students –> self-fulfilling prophecy, the teachers’ expectations that these kids were going to bloom intellectually caused them to outperform their peers.
TYPICAL BIASES when people make ATTRIBUTIONS (4)
- FUNDAMENTAL ATTRIBUTION ERROR
- FALSE-CONSENSUS EFFECT
- SELF-SERVING BIAS
- JUST-WORLD BELIEF