Attitudes Flashcards
1
Q
Attitude
A
- A learned tendency to evaluate things in a certain way.
- To evaluate people, issues, events, objects. (We think of attitude as a moody teenager, or someone having certain attitude towards a certain topic).
2
Q
Attitude: Affective
A
- we may feel or have emotions about a certain object, topic, subject.
- Example: I am scared (an emotion) of spiders is an emotional attitude and shapers our attitude about spiders.
3
Q
Attitude: Behavioral
A
- how we act or behave towards object/subject
- Example: I will avoid (action/behavior) spiders and scream (action/behavior) if I see one. Influence our attitude.
4
Q
Attitude: Cognitive
A
- form thoughts/beliefs, and have knowledge about subject/topic that will influence and shape our attitude (perhaps prior knowledge that will help you shape attitude).
- Example: I believe spiders are dangerous (We have a belief they are dangerous) which forms our attitude.
5
Q
Attitudes Influence Behavior: Theory of Planned Behavior
A
- Intentions + Implications: We consider our implications of our actions before we decide on how to behave. The best predictor of our behavior is the strength of these intensions and implications.
6
Q
Attitudes Influence Behavior: Attitude to Behavior Process Model
A
- An event triggers our attitude
- Then attitude + some outside knowledge (what regarded as appropriate behavior) together determines behavior.
7
Q
Attitudes Influence Behavior: Prototype Willingness Model
A
- Behavior is a function of 6 things, the combination of which influence our behavior. Our behavior is a function of:
1. Past behavior
2. Attitudes – explained in Attitude to behavior processing model above. Attitude -> behavior
3. Subjective norms – what others think about our behavior
4. Our intentions – our behavior intentions
5. Our willingness to engage in a specific type of behavior
6. models/prototyping – a lot of our behavior is carried out from prototyping/modelling.
8
Q
Elaboration Likelihood Model for Persuasion
A
- More cognitive approach – focuses on the why/how of persuasion.
- 2 ways in which information is processed:
1. Central Route of Persuasion: The degree of attitude change depends on quality of the arguments by the persuader. How much we are persuaded depends on quality of persuasion. ARGUMENT/Words are central!
2. Peripheral Route of Persuasion: looks at superficial/expertise/non-verbal persuasion cues, such as attractiveness/status of persuader. The doctor himself is peripheral (he is the one delivering the words!)
9
Q
Foot in the Door Phenomenon
A
- We have a tendency to agree to small actions first. Eventually over time comply with much larger actions.
10
Q
Role-Playing
A
- What feels like acting starts to feel like you and begins to fit your attitude!
11
Q
Door in the Face Phenomenon
A
- you make a request for something significant which the other person would likely decline. Afterward, you make a request for something smaller for which the person would be more likely to accept.
12
Q
Cognitive Dissonance Theory
A
- is the discomfort experienced when holding 2 or more conflicting cognitions (ideas, believes, values, emotional reactions).
13
Q
Situational Approach to Behavior
A
- We are placed in new situations every day. These situations affect our behavior. Under the branch of social psychology
14
Q
Elaboration Likelihood Model
A
- explains how attitudes are formed and likely they are to be changed.
15
Q
Authoritarian Parenting
A
- very strict, break will of child.
- Punishment.
