Attitudes Flashcards
Attitude
Unstable beliefs/ feelings/ actions towards an attitude object
Formation of attitude
Socialisation - friends playing sport may influence you to play sport
Past Experiences - negative experience in PE lesson may discourage from playing sports
Religious beliefs - against Muslim religion for women to show skin in public
Media - newspaper article on benefits of exercise could lead to a positive attitude
Significant others - parents who take part in physical activity could encourage children to do so
Components of attitude
Cognitive
Affective
Behavioural
Cognitive (attitudes)
Beliefs towards an attitude object
E.g running is good for my health
Affective
Feelings towards an attitude object
E.g I enjoy running
Behavioural
Actions towards an attitude object
E.g i go running three times a week
Attitude change 1
Cognitive dissonance
The process of creating disharmony between the components of attitude
Change two or more components of attitude
Change the cognitive component e.g ‘running prevents CHD’ affective e.g ‘i start to enjoy running - endorphins’ behavioural e.g ‘I now go running 3 times a week’
Causes drive to remove disharmony and regain consonance
Attitude change 2
Persuasive communication
A significant other/ role model e.g parent persuading player to go training
Provide a relevant message e.g going to a spin class will help lose weight
To a recipient who must have a desire to change attitude e.g overweight person more likely to want to change lifestyle