Attention - 7 Flashcards
-phenomen → model → hypothesis
automatic processes
are involuntary and catch your attention, are fast and efficient
controlled processes
conscious attention, slow and effortful
breakthrough
participants remember unattended information
treesmans and broadbents physical filter
Dual filter model. Better than Broadbent’s model. First information passes through the physical filter which weighs the importance of incoming stimuli based on cues, and passes on info to semantic filter, brighter or louder stimulus given more weight than a quieter stimulus. Semantic filter takes in deeper meaning and relevance and chooses which info will be attended to, while rest is discarded. Helps to explain Broadbent’s findings from dichotic listening, and breakthrough and results of Von right
broadbents: Created single filter model of attention based on physical characteristics of stimuli. Sensory information that does not pass filter is eliminated, info that does pass goes to further processing. Explains shadowing paradigm
stroop task
(red but in a blue font) - researchers have to identify font colour and not the word
proportion congruent manipulation
change the ratio of congruent to incongruent trials
set size
the number of items to search through
set size effect
increase in difficult to find object as set size increases
pop out effect
when the object of a visual search is easily found, regardless of set size - easily undecided by colour
-creating designated space for your items makes searching process easier
Attenuation Theory:
Unattended information is not completely filtered
out, as proposed in the single filter model, but rather ‘turned down’ or
attenuated. The attenuator replaces the filter in Broadbent’s model,
allowing all information to pass but with differently assigned weightings
depending on whether the information is physically similar to the target or
not.
Bottleneck
Only a limited amount of attentional information can be
passed on for further processing.
Bottom-Up Processing
The raw data gathered by our senses.
Breakthrough
When relevant information from an unattended channel is heard, such as someone calling your name at a busy party.